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The Economist develops ad network Ideas People

vice-president St phane Pere, the aim is to take advantage of the twin-growth trends in ad networks and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ... ad network to reject the use of cookies". Pere backs the context-based approach. "Our algorithm ...

My Media Week: Ellie Edwards

, this time straight to the Propel offices where we are hosting our second SWAT event (Supporting Women Ad ...

Hub Digital Networks launches into digital out of home sector

their voices heard in such a competitive environment." He added: "Hub Digital Networks aims to bring ... together into one media hub, adding in our unique blend of knowledge, experience and insight, we can create ...

Yahoo chief apologises after CV padding

Controversy erupted last week after activist investor Daniel Loeb of hedge fund Third Point accused Thompson of adding a bogus bachelors computer science degree to his CV. In the memo, seen by Reuters, Thompson said: "I want you to know how deeply I regret how this issue has affected the company ...

Facebook to broadcast more sport through Perform deal

will be available free and will be ad-funded using instream ads. Live sports matches will be available ...

LinkedIn steps up mobile strategy with iPad launch

first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps.

Google improves reporting for video campaigns in AdWords

Google is improving its video ad campaign reporting with the launch of AdWords for video for all ... only pay if an ad is watched. "[Until now] any brand could use the TrueView format family but what ... optimise but plan better moving forward." "We re trying to incentivise advertisers to create powerful ads ... was the ability to test ads. "If you think about video advertising typically it has been very linear. You sign ...

Hiscox becomes first UK brand to use AdCastPlus platform

Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus ... and claims it allows online publishers to double their inventory. The technology allows ads to be booked ... .com is the first publisher to carry the ad format. Annabel Venner, marketing director at Hiscox, said ... ad format, which acts as a back-drop to websites, surrounding the webpage, offered five times ...

Google profit surges as UK revenues rise 19%

to ads served on Google sites and the sites of network members, decreased by approximately 12% from Q1 ...

Yahoo chief calls for 'tenacious sales execution'

includes Yahoo s ad exchange, the Right Media Exchange (RMX) and user data and analytics. The company ...

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