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MediaCom partners with InMobi to develop mobile campaigns
's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ... campaigns, so they can focus on creating and selling the ads." Follow Arif Durrani on Twitter ...
Conde Nast offers advertisers tablet metrics
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... (total content views and average views per page) and ad performance. The data will be available to all advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... to ads that are interactive/moving and 91% of GQ readers and 89% of Wired readers strongly agree ...
Large-scale NFC ads trial gets 3,000 people to interact
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ...
Bauer axes Q TV after nearly 12 years to make way for Heat TV
impact on the magazine". She added: "The magazine has a number of exciting plans for the coming months ...
RAB launches planning and creativity tools
them demonstrate radio's effectiveness or to hear best practice examples of ads." LoveRadioAds is intended to provide examples of creativity in radio advertising through an ad library that can be searched by keyword, decade, agency, brand, award and category. It will also include a top 10 ads list, updated ...
Foxy Bingo signs up for second summer with Smooth and Real Radio
's evening show, for a 13-week run . Jensen and the 'Foxy' character will voice ad-funded content on Smooth Radio, giving information on games and winners, as well as a two-minute solus ad break every ... includes digital and on-air ad campaigns aimed at encouraging Smooth and Real listeners to go to Foxy Bingo ...
RAB celebrates 20 years of championing commercial radio
monthly ad revenues to form a rolling market overview? At present they can t even share a lift. Yet still ... , through research and tools and its national ad campaign, Britain loves radio . The body also played a key ... % national share. Creativity in radio ads is another issue RAB is tackling head-on through a tie-up with D ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital ...
Media360: The Week's commercial leader talks about adapting to the iPad
In the second video below, Weeks talks about how the publisher is approaching ad sales for its iPad edition, including plans to experiment with packaging its ad solutions differently. He also warns about the high ... high value integration." The cost of advertising in a print ad and a digital edition is said ...
Media360: Printed newspapers have a healthy future says Evening Standard man
and increasingly on tablets, the advertising revenues are still dwarfed by that of ad revenues from printed ... and disproportionate erosion held no benefits for anyone, as newspapers would simply go out of business, he added. O ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
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