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Media360: The Week's commercial leader talks about adapting to the iPad

In the second video below, Weeks talks about how the publisher is approaching ad sales for its iPad edition, including plans to experiment with packaging its ad solutions differently. He also warns about the high ... high value integration." The cost of advertising in a print ad and a digital edition is said ...

Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

mean Channel 5's TV ad revenues could decline in 2012. Bampton was brought in to head up sales ...

PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'

, referred to as "an experiment by News Corporation that I think has been a failure". He added: "I would ...

Jaguar to air Homeland-themed ad

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes ... Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...

MEC's Tong talks mobile apps and advertising

-putting like the pre-roll ads on YouTube. She said: "I think one of the problems is that we've taken ...

Telegraph wins IAB's first Future Format award

the Internet Advertising Bureau's inaugural Future Format award, for a new display ad product. ... 's most recent adspend figures from last year, new ad formats were one of the key factors which led to a ... . The ads contain additional panels to deliver content such as video, images and RSS feeds. It is also ...

VIDEO: Public reaction to The Sun on Sunday

of the World scene". An 18-year-old media student added: "It will sell well because of the controversy ...

Sector Analysis: Television in 2012

30-second spot. Mike Fletcher investigates what ad formats will be hot in 2012. ... these findings, analysed 3,000 ad campaigns across TV, radio, press, online static display and outdoor ... Thinkbox, which commissioned the study, says: "We watched some 2.7 billion ads a day in 2011, which is a ... , advertorials, contextual ads, live ads, green-button content, programme sponsorship, channel sponsorship ...

Absolute Radio sets date for targeted ads in streaming

Absolute Radio is set to offer the ability to target ads at cross-sections of listeners streaming ... demonstrated how car marque Lexus will synchronise visual ads on the Absolute Radio online player with targeted audio ads and said the new service will mean listeners will be served two ads per break rather than ...

Lebedev backs i with fresh TV campaign

and comedian Mark Steel appear in the line-up. Rather than setting out i's advantages, the new ad by McCann ... be trusted" and Ancona says she wants one she "can be proud to be seen reading". The ad highlights the 20p ... to continue the momentum we achieved with the i's TV ad campaign in 2011. "The new campaign now starts ...

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