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Omnicom strengthens Google ties with global partnership
, which also owns video content site YouTube, will then supply Omnicom with pinpoint data and research ... access to attractive display pricing on Google's "owned" properties including YouTube." OMG insisted ...
PR needs big media and ad-land to expand creative ideas
on YouTube and other friendly websites all contributed to as good a launch as one could expect with no cash ...
Insiders' Guide: Arena BLM comms planning team
vastly different media habits, ranging from Sky+ to iPlayer and YouTube. And, as opinionated planners, we ...
Doritos goes down the DIY route
,300 consumer-made ad entries. With 890,000 views, it became the second-most viewed YouTube sponsor channel. We ...
Now is the time to tap into the Generation G zeitgeist
for it the better. And if people see a video they like, they upload it to YouTube - an amazing 13 hours of video ...
Obama's campaign shows that brands can be inclusive
on YouTube.) The US version of Esquire magazine says he was the first president to use the promise of urban ...
Kangaroo is still a good proposition for advertisers
compelling proposition, but other initiatives such as FremantleMedia and YouTube's joint venture are already ...
Planet Media - the major developments of the week
of The Digital Britain Report, which aims to develop a plan to progress the UK's digital economy. YouTube eyes full content YouTube, the video-sharing website, has struck landmark deals with MGM and FremantleMedia to offer full-length TV shows and films. MGM will initially launch a YouTube channel named Impact, which ...
Planet Media - A speed-read guide to the major developments of the week
with agencies, focusing on its video-sharing website YouTube. In a bid to increase creative opportunities for advertisers and ad revenue around online video, especially on YouTube, Google is investing in a three ...
Google partners with agencies to research online video
-sharing website YouTube. ... , especially in the case of reaching YouTube's huge and avid viewer base, Google is investing in a three ... , head of media solutions, Google UK, whose remit includes heading YouTube and display sales. "The internet is becoming the hub of all entertainment, and online video is experiencing huge growth. YouTube ...
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