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Strategy verdict - Panama

Company: Yahoo! ... Strategy: Launch of new search platform Panama With great fanfare, Yahoo! finally launched Panama in the US this week after several false starts. Panama is the ad platform that Yahoo! hopes ... , but the need for Panama to be the ace in the pack cannot be overstated. Yahoo! has fallen well behind Google ...

Yahoo! joins in Duet

Yahoo! joins in Duet ... Yahoo! has joined record companies Vivendi and Universal in backing prospective online music site Duet. The site will provide a legal alternative to Napster, offering subscribers the opportunity to stream and download tracks by artists on the two labels. The lacklustre Yahoo! share price rose 23 ...

Yahoo! to sponsor Fifa

Yahoo! to sponsor Fifa ... World Cup: 1998 final seen by 1bn Yahoo! is to run the Fifa websites for the 2002 ... Cup site will be called FIFAworldcup.com and will be produced, marketed, sold and hosted by Yahoo!. The deal sees Yahoo! become one of the 15 official worldwide Fifa partners and will see the company offer ...

Yahoo! marketing chief quits

Yahoo! marketing chief quits ... Yahoo! Europe marketing director Catherine Taylor has quit unexpectedly after only three months ... chief Fru Hazlitt, who was also promoted at the same time. Yahoo! is not expected to name a direct ... of the European sales and marketing team. Yahoo! Europe is also continuing its search for a new managing ...

Yahoo slashes 400 jobs

Yahoo slashes 400 jobs ... Internet company Yahoo! is cutting its workforce by 10% worldwide - around 400 employees - as part of a restructuring plan to increase profits. The dotcom said it was shaking off the arrogant ... come from ads, it said, compared to 76% this year. Yahoo! recorded a loss of $24.2m for the three ...

Meet James Tipple, Yahoo

James Tipple is head of marketing, Europe, at Yahoo ... Brands controlled? I look after all Yahoo entities in Europe. What are your main priorities over the next 12 months? My main goal over the coming year is to establish Yahoo as the centre of people s online lives. We strive to constantly demonstrate a relentless commitment to delivering ...

Haines, Harvey exiting Yahoo!

LONDON - Two more senior Yahoo! UK sales executives are to leave the firm - the latest in a number ... Media Week has learned that Stephen Haines, head of agency strategy for Yahoo! UK and Ireland, is to leave Yahoo! along with group head Jon Harvey. Haines joined Yahoo! in 2004 to educate traditional ... at Yahoo! is also set to leave Yahoo! for music site Last.fm, where he will become head of European ad ...

Yahoo in download first

Yahoo has become the first advertiser to break through the half- million download mark in a single ... Its UK ad campaign, which comprised a series of viral video ads, was aimed at raising awareness of Yahoo's mobile search product Yahoo oneSearch. It invited viewers to play an active part ... , but Bluepod said it was "unprecedented". Mitch Lazar, managing director of Connected Life, Yahoo Europe ...

Pringle deal for Yahoo!

Starcom MediaVest has struck a deal between Yahoo! UK & Ireland and Pringles for sponsorship of a ... role the internet plays in their lives. “Yahoo!’s broad reach of 18-34 year olds ... .” For Yahoo! the deal demonstates a growing trend of major products using online activity. Yahoo! UK Ireland sales director, Alison Reay, says: “We are seeing a definite shift ...

Yahoo! buys Right Media

LONDON - Yahoo! has followed Google's £1.5bn move to buy DoubleClick by paying $680m ... Right Media shareholders will be paid approximately equal parts cash and stock, and Right Media options and similar equity awards will be assumed by Yahoo! The news follows Google s purchase of online ad delivery company DoubleClick for 1.5bn, beating competition from Microsoft and Yahoo! Google ...

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