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Think BR: Launching Newsworks
for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...
Absolute Radio nets Currys and PC World football deal
Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football ... ). This will help Currys and PC World drive interest in the 'Cash For Goals' promotion, which rewards customers who ... at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ... videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website ...
The Sun plans Euros and Olympics assault
held in Poland and Ukraine. The Sun sold thousands of copies in South Africa during the 2010 World Cup, while the Daily Mirror also sold copies there. It is unclear if rival newspapers are planning ...
Conde Nast offers advertisers tablet metrics
and Wired have both been internationally acclaimed by iMonitor, recognised as the world s leading app review ...
NBA gets serious about cracking UK
The National Basketball Association (NBA) is one of the world's biggest and most respected sports ... Last week, the NBA became the first major sports league in the world to top 5m Twitter followers. That figure is testament to the popularity of the North American basketball competition: more than 350 current and former NBA players are on the social-media site, and between league, team and player profiles, more than ...
Large-scale NFC ads trial gets 3,000 people to interact
continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...
Hunt lobbied Cameron on News Corp's behalf
amid the hacking crisis engulfing News Corp s Sunday tabloid the News of the World and News Corp made ... is to repeat what his father did with the move to Wapping and create the world's first multi-platform media ...
Think BR: The search for white space
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director ... ; they required no investigation. In a world where our daily physiological needs are met, the meaning of white space changes. White space becomes the undiscovered world of evolving psychological needs. Facebook ... strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature ...
Young forced to grow up faster amid economic uncertainty
For marketers, part and parcel of effectively reaching young people is understanding not just what they are into and positive about, but also what form their concerns and worries take. Latest insight from Kantar Media s Youth TGI study reveals that as the world changes around them, so fluctuate the chief concerns ...
Think BR: What brands can learn from start-ups
for that innovation on direct consumer need. The world is accelerating and with it, the process of commoditisation ...
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