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Mail on Sunday targets NotW readers with major DM push
to capitalise on the closure of the News of the World (NotW).
Publicis London launches iHobo app to raise homeless awareness
generation of young, affluent donors who tend to exist in a world defined by their mobiles. "It s been a ...
All Response Media appoints new managing director
is the world s largest independent children s charity and works across 52 countries. Other wins for ARM ...
Twix creates teatime appeal
anthem by Whitesnake with gusto. The message of the ad is that a cup of tea and a Twix go hand in hand: the narrator promotes the offer of a free cup of tea with every bar purchased. Consumers can enter a promotional code online to enjoy a cup of tea at Debenhams, BHS, Wimpy or Wild Bean Caf . Alternatively, a ...
Shift of focus gives Currys spice
After the successful PC World campaign, it was only a matter of time before DSG International
WPP agencies to link with Microsoft for online brand-building study
will encompass the impact search is having on WPP's blue-chip clients and consumers around the world. Advertisers ...
Media Week Essay - Direct Marketing
and changed the way millions of people thought not only about art as a medium, but their world as a whole ... direct marketing in a digital world. Mail is the only medium that can stimulate five senses at once ...
Redwood sells stake in Canadian operations
's key markets around the world. "This is the model we will be developing to exploit the growing global ... as other world markets." Redwood's clients include Marks Spencer and Boots and the company produces work ...
Sky to launch monthly titles dedicated to sport and film
Sky Sports, published by Haymarket -- parent company of Media Week and Brand Republic -- and Sky Movies, from Future, will be sent monthly to more than 4m subscribers of Sky's sports and film packages. The two titles will be the most widely distributed magazines on their subjects in the world. Future ...
Child leaves Yahoo! to join Webloyalty
His departure follows the exit last month of Mark Chippendale from his position as Yahoo!'s vice-president of European sales to head advertising for The Sun and News of the World. Yahoo! UK and Ireland commercial director, Blake Chandlee, insisted these two high-profile departures were independent of each other ...
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