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Outdoor spearheads Westfield campaign

Client Westfield London Agency Arena BLM Account director Laura Langthorne Strategy We wanted Londoners to reappraise shopping malls by showing Westfield has the best of London in one ... of Westfield and deliver the message on a personal and local level. Activity Outdoor was responsible ...

Westfield plans unveiled by CBS

LONDON - CBS has revealed details of its digital advertising media in the soon-to-open Westfield ... . The largest screen measures 13m x 4.5m and will be located above the main event space in the Westfield complex, the atrium. Nicky Cheshire, director of Alive, CBS Outdoor, said Westfield London marks CBS's first move into retail advertising. CBS Outdoor was appointed Westfield London's digital advertising partner in February ...

Uniqlo targets Westfield Stratford City

station in east London, to promote the opening of its new store in the Westfield Stratford City.

Titan retains malls for Westfield Group

Titan Outdoor has retained its contract with the world's largest shopping mall developer, Westfield ... The new contract, which is for five years, adds Merry Hill in the West Midlands to Titan's existing portfolio of five Westfield malls. Merry Hill is the sixth most attractive mall in the UK to advertisers, according to the TW Research Associates ranking, which measures letting area, retail mix ...

Westfield shopping centre is a digital delight

First impressions of the new Westfield Centre were staggering. It is enormous. It's well laid out ... Media: Westfield shopping centre's (internal) outdoor inventory Owner: CBS Outdoor What's happened?: Centre has opened Westfield promises a calm shopping environment and "affluent", "prosperous ... noisy than you would expect. CBS Outdoor won the contract to operate Westfield's internal outdoor ...

Arena BLM secures £3m Westfield deal

LONDON - Arena BLM has won the £3m media planning and buying account for Westfield London ... Westfield approached agencies in December last year with an estimated 3m brief to promote the new ... was handled by pitch consultancy the AAR. At 150,000 square metres, Westfield London will be the biggest ... and beauty retreat, and a gym. According to a Westfield spokesman, the new centre has a catchment area of 2 ...

Arena BLM secures £3m Westfield deal

Arena BLM has won the £3m media planning and buying account for Westfield London, the outfit behind ... Westfield approached agencies in December last year with an estimated £3m brief to promote the new ... was handled by pitch consultancy the AAR. At 150,000 square metres, Westfield London will be the biggest ... and beauty retreat, and a gym. According to a Westfield spokesman, the new centre has a catchment area of 2 ...

Microloan Foundation brings award-winning campaign to Westfield

to donate by text to receive personalised messages on digital outdoor screens, to London's Westfield

Bleakley zones in on digital retail at Westfield

from Thursday, when Australian mall giant Westfield opens its 1.6bn, 46-acre shopping centre in west ... . Westfield is the first foray into shopping centres in the UK for CBS, whose British arm has traditionally ... , most iconic London-based retail experience?" he says. Bleakley says Westfield is attracting new brands ...

Clear Channel offers targeted campaigns for Westfield visitors

on their journeys to the new Westfield shopping centre in west London. ... routes in and out of Westfield have also been identified for advertisers. Clear Channel claims advertisers can dominate the A4 into London and Westfield, with its backlight 96, a mega 96, its A40 banner ... solution of Clear Channel's Taxi Media. The 100m contract for the internal advertising at Westfield ...

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