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Media360: Spotify preaches the gospel of music
alluded to the company's new global partnership with Coca-Cola, which was announced a month ago. He ...
Media360: Claudine Collins on being followed by Rubins and Parker
Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team ... was loving her new role. "It s still new. It s kind of four, five months in. It s absolutely brilliant. We ve got our new team together, we re really invigorated and I m loving the job, I m really loving it," she said. Asked whether she was speaking to any exciting new clients, Collins joked: "I m always ...
Media360: The Week's commercial leader talks about adapting to the iPad
expectations clients already have for the new platform, despite being in its infancy with a lack of any standard metrics. He said: "Whilst this is still new, cutting edge technology, clients have moved ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
Bampton spoke about the changes since the channel was bought by media outfit Northern Shell. He said: "This new team has been at Channel 5 for a year and a half. Not just the sales team or the commercial team, but the whole channel is changing. We're in a pretty confident mood about the future ...
'The Exclusives' set to hit ITV2 this week
ITV2's new show 'The Exclusives', which follows six aspiring journalists competing to land
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
News International's experiment with a non-penetrable paywall around websites for The Times ... expand its international footprint by opening new offices in English-speaking markets. Brooks called ... this seriously', and since that the Mail Online has been the world success story in terms of online news," said Brooks. Brooks believes the audience levels now being achieved by the English-language news sites "are ...
PPA Conference: Tim Brooks on the new found optimism for professional publishers
Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense ... Talking at the PPA Publishing+ conference today (9May), Brooks describes a "more outwardly facing, less hunched, and less worried" feel to the industry. He urges publishers to seize the initiative and new revenue streams that are opening up, particularly in the world of Tablets, led by Apple s iPad ...
PPA Conference: Tablets are a 'means for survival', says Future chief
launches and plans for new magazine launches. Watch the full ...
Jaguar to air Homeland-themed ad
at its heart, and has provided a fantastic platform from which to launch the new Jaguar brand proposition ... younger male audience, ahead of the launch of the XF Sportbrake this autumn, and the new F Type ...
MEC's Tong talks mobile apps and advertising
could create a whole new industry in its own right would be "over-egging the pudding". Tong strongly disagreed. She said: "You actually have people who are creating new jobs because of this new engagement ...
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