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Absolute Radio nets Currys and PC World football deal
videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website ...
Toyota launches digital teaser campaign for its latest sports car
The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...
Media Week's 30 Under 30 reveal to be held at Cuckoo Club
Under 30 entrants are being asked to submit a short video alongside their written entry, showcasing why ... submit a short video (in a mov.file) that answers the criteria and the two questions posed by The Mail ... and videos need to be sent to media.week@haymarket.com by Friday 8 June. ...
Large-scale NFC ads trial gets 3,000 people to interact
-enabled phone were offered video content, 28% of them downloaded the content. When they were offered previously ...
Campaign Viral Chart: Nike interactive ad nets first place
. Both videos end with an interactive call to action, driving users to click through to more Nike content ... again enters the chart with another election video outlining his plans from 'day one' in office ...
Media Bitch's Diary 24 May
competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ...
Brand barometer: Volkswagen Polo viral campaign reviewed
, and it is not hard to see why. Videos that can evoke marked physiolog ical and emotional responses (such as laughter ...
The changing face of music tie-ups
to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ... video of themselves dancing and uploaded it to Smirnoff's or Madonna's Facebook page. In March ... featuring the artist, while the brand also features in a Madonna video. Why did Smirnoff work ...
Samsung 'Beckham plays Beethoven' by Cheil USA
The video will be spread online via owned, paid and earned media channels, including a post on Beckham's Facebook page to his 18 million fans. ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
. These include Skype, the internet telephony and video-calling service, for $8.5bn its biggest acquisition ...
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