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The changing face of music tie-ups
, Last.fm and Vevo, there are more ways than before for brands to forge deeper relationships both ... to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand now sponsors Vevo's Summer Six programme, which follows six artists, including Chiddy Bang and Benga ...
Vimto partners with Vevo to target teens
provider Vevo in a move to target teens by shifting its marketing efforts to digital platforms. ... September. The tie-up marks the first time that Vimto has partnered with Vevo. Vimto will also become ...
Unilever sponsors Vevo summer festival programme
Unilever has struck a deal with Vevo, the online music video service, which makes Lynx the first ... The launch of 'Summer Six' marks Vevo's debut into the UK festival scene, as it follows six artists around the festival circuit, to generate behind the scenes and "on the road" footage. Lynx ... and Spector. Vevo has partnerships with Universal Music Group, Sony Music Entertainment, EMI and many ...
Vevo claims 23% user growth one year after launch
Vevo, the online music video service, has revealed video streaming on the site has increased 120 ... Flurry, comScore Video Metrix, Facebook Insights and Vevo's internal data, the service now reaches nearly ... of UK-centric content. Vevo said viewer engagement is increasing, with an average of 15 videos ... the mobile app has received 1.4 million downloads. Vevo, which has a large presence on Facebook, claims 7 ...
Media Bitch's Diary 29 March
-streaming platform Vevo this week, with its very own private gig from up-and-coming R 'n' B star Labrinth ...
Vevo relaunches with social playlists
Vevo, the online video website, has revamped its service, adding a larger player, additional news ... The larger player is designed to make watching music videos on Vevo more of an experience. The videos will now play continuously, rather than waiting for users to click on them. The new Vevo ... . Michael Cerda, senior vice-president of product, Vevo, said on the Vevo blog: "The new Vevo isn't done, it ...
Vevo promotes Labrinth with 'Lift' promotion
Vevo, the online music video platform, is introducing its 'Lift' promotion for emerging artists ... ' on the platform, and will release behind-the-scenes interviews on the site each week. Vevo is also running a ... . There is no advertiser on board for launch. However, Vevo is looking for brand partners for the next 'Lift'. According to Vevo, the artist can expect 50 million impressions during a 'Lift' campaign. Tinie Tempah and Jessie ...
MasterCard sponsors The Brits content on Vevo
with the music video platform Vevo. ... Vevo has signed a deal to become the first ever dedicated online high-definition music video ... and Adele (British female solo artist) on the Vevo site. Live performances from the awards and exclusive backstage interviews will be uploaded onto Vevo on the night (21 February). The entire show is broadcast ...
Media: The Week in Media
and internet video sites such as Vevo, according to research by Bauer Media among its key audience. ...
Radio is the most common way people listen to music, research claims
formats including MP3 players, TV music channels, and internet video sites such as Vevo, according to new
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