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My Media Week: Stevie Spring
-executive director on the PLC board, who happens to be female. We chat about life, the universe and everything ...
Starcom appoints Benoit to head Procter & Gamble account
He replaces Avril Gallagher, who is leaving Starcom to head the global Vodafone account at OMD. Benoit was previously global group media director at Universal McCann SF and previously regional client services director at Universal McCann EMEA. Iain Jacob, president of global innovation and executive ...
MAGAZINE ABCs: Loaded drops 26.3% as men's lifestyle freefalls
and 510,720 in June last year. Eves Samuel-Camps, head of press at Universal McCann, said Shortlist had ...
Enders predicts 10% uplift in TV advertising revenues
The leap in TV advertising revenues, according to Enders Analysis, will be fuelled by the World Cup in June this year. Enders' forecast adds weight to earlier predictions from the media industry and individual broadcasters. Earlier this week Magna, which pools the media-buying power of Universal McCann ...
Bing launches in UK today
on Heart, Capital Radio, Galaxy and LBC. The media has been bought by Universal McCann. ...
How do we make money from content that people want free?
. Simply creating more advertising opportunities on content is no universal panacea for the gap between ...
Credit Insurance: Risky business
that decide to service business without insurance - believed to have been at the heart of McCann Erickson ... high-profile case is the 24m MFI account, which moved into McCann Erickson Birmingham last May after M ... December, the company had gone into administration, leaving McCann Erickson holding 900,000 of pre ...
Will Twitter become a commercial success?
YES - Alan King, digital group account director, Universal McCann In early 2002, similar questions were being asked of Google, asking whether it had the scale to capture a viable share of the search market. I'm not suggesting Twitter will become as big as Google, but it can make money through ...
MediaEquals set to expand abroad
, Universal McCann and Arena BLM. ...
Does your job title really matter?
the position you are being offered ticks the box. After all, you can call yourself president of the universe ...
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