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Universal Pictures and Aurasma launch new augmented reality app

Film studio Universal Pictures UK is launching a free app with augmented reality platform Aurasma ... The Universal 100 app is part of the film studio's 100th anniversary celebrations. It makes movie characters appear to interact with London landmarks. The characters will emerge on iPhone, iPad and Android ... devices. Randel Bryan, digital marketing manager at Universal Pictures UK, said: "We wanted to produce ...

Redbus to launch digital six-sheets in universities

in universities that will be ready in time for autumn's new student intake. ... universities, including Glasgow, Warwick and Imperial College London, to complement its existing six ... and clubs in universities across the country. A spokesman for Redbus said its network reaches "almost all" UK universities. The digital expansion is part of the outdoor media group's investment strategy ...

University of London appoints MediaCom for media and creative

The University of London International Programmes has appointed MediaCom to look after the six ... , will look after The University of London International Programmes' global course media account to support ... access to internationally renowned programmes of the University of London and its colleges is one we were incredibly excited and proud of being involved in." Andrew Bollington, University of London International ...

Peugeot retains Universal McCann for £3m dealership business

Universal McCann (UM) has retained the media planning and buying business for Peugeot's 246 ... . Universal McCann also constructed a dealer "forecourt" in the grounds of its Cheshire office, featuring ... after through Universal McCann s Manchester office. Guy Beardsley, group media director at McCann ...

RTS: NBC Universal leader warns high-speed broadband has created 'a bit of a warzone'

outlook" for the media business, according to Peter Smith, president of NBC Universal International. ... of NBC Universal International since September 2006. He reports directly to Jeff Zucker, president and chief executive of NBC Universal. Based in London, Smith is responsible for spearheading international business growth opportunities for NBC Universal, in partnership with key leaders in each business ...

MediaCom recruits Universal Music client director

WPP's MediaCom has appointed Universal Studios senior director Steven Abraham to the role of global ... of coordinating Universal Music's European planning and buying activities. The appointment of Abraham comes 10 months after the agency won the continental European media account for Universal , adding to its long ... years. In the UK, Abraham will work with Chris Binns, who heads up the Universal Music account ...

Universal McCann ties up global MasterCard account

into Interpublic Group's Universal McCann. ... of the worldwide Mastercard media jigsaw for Universal McCann. MasterCard, in a statement, said it had "enjoyed ... Bonnie Tyler promoting the World MasterCard . In the TV spot, created by McCann Erickson, Tyler ... you for using the World MasterCard. Over the past few months Universal MCann has also picked up ...

Redbus expands university X-Sites

Outdoor media owner Redbus Media has added six universities to its X-Sites outdoor media network ... Redbus Media's new universities comprise King s College London, Warwick, Glasgow, Keele, Nottingham Trent and Liverpool John Moores. The Redbus six-sheet format will be installed in their student ... of UK university students through a single media owner. "University students did not suffer a ...

Universal McCann Central wins ice.lolly.com and Genting Casino

LONDON - Birmingham-based Universal McCann Central has won the media planning and buying accounts ... of Genting Casino, said: "Universal McCann Central clearly understood the market, provided us with some great ... Amy Eddy to the role of digital media director. Sharma joined from Universal McCann South Africa ...

Initiative and Universal McCann merge buying operations in Ireland

LONDON - Mediabrands' Initiative Media and Universal McCann have merged their media buying business ... The newly consolidated business will be led by Steve Baker. Initiative and Universal McCann ... as a less formal trading alliance between Universal McCann, Initiative and AFA O'Meara. The move comes as both Initiative and Universal McCann battle tough market conditions throughout Europe. Gary Birtles ...

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