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WPP launches innovation unit GroupM Next

WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies ... The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact ...

Kevin Alavy steps up as MD of Initiative's sports intelligence unit

Initiative has promoted its futures sports and entertaiment director Kevin Alavy to the newly created role of managing director of the division.

Mail restructures agency sales print unit

Mail Newspapers has restructured its 80-strong commercial team in a move to forge closer relations with media agencies, and has chosen not to replace its head of agency trading.

Starcom MediaVest brings content unit Liquid Thread to the UK

Starcom MediaVest is launching its content unit Liquid Thread in the UK ahead of a global rollout ... The brand is expected to launch in the UK next month. The unit was formed in America last year from a merger of branded entertainment agencies Chicago-based Starcom Entertainment, New York ... the EMEA at Starcom MediaVest Group, who was recruited from Aegis Media last month. The unit describes ...

NatMag builds central advertising unit

The National Magazine Company is assembling a central advertising sales unit, Hearst UK Cross Media ... The media company has promoted Greg Witham to the newly created role of trading and key accounts director for the advertising unit. Hearst UK Cross Media, which has been in development since the start of the year, will offer key clients a single point of contact across the multi-media NatMag portfolio ...

ABC and ABCe unite under the one banner

The Audit Bureau of Circulations, the newspaper and magazine auditors, has realigned its group operation by merging the print part of the business with its digital, ABCe, part, in a bid to better posi...

United Business Media takes £19m hit on The Publican

United Business Media has sold one of its largest business-to-business titles, The Publican, at a

Bauer and H Bauer unite to pitch for BBC Magazines

Bauer Media and H Bauer have entered into an unprecedented alliance to pitch for BBC Worldwide's commercial magazine business, Media Week can reveal.

Arena Media launches social media unit

Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full

Seven Squared sets up B2B unit

launched a business-to-business (B2B) unit. ... The new unit has secured the League Managers Association (LMA) as its first client and is set to announce another client in the coming weeks. The unit will be headed by Mike Bokaie, the founder and former chief executive of Caspian Publishing, which has clients including HSBC. The new unit ...

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