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Microloan Foundation brings award-winning campaign to Westfield
design and build was by United Studios. Follow Maisie McCabe on Twitter @MaisieMcCabe ...
Digital Cinema Media to roll out Primesight interactive outdoor ads
of the deal, which begins in spring 2012, DCM will install an initial 100 interactive poster units in its cinema foyers as part of a multi-million pound digital push. Poster units will be piloted in the Odeon ...
Ford signs up to Microsoft's new ad format
The interactive ads, which run until tomorrow, allow users to view a 360 degree image of the car, view galleries and videos and click through to the product's site to view more information. The format allows brands to display five different ads in one bigger unit. The campaign was handled ...
Rocket propels Radioplayer's online campaign
stations, which they can listen to in real-time. The online service unites the BBC with commercial radio ...
American Express signs deals with Guardian, LoveFilm and Spotify
Using technology from InSkin Media, the platform eschews the conventional digital advertising technique of luring users away from a website when they click on an ad. Instead content is posted on "interactive ad units" on targeted sites with the aim that the content fits seamlessly into the user s browsing ...
Capello's England World Cup squad leaves out media star
Cole (Chelsea), Rio Ferdinand (Manchester United), Glen Johnson (Liverpool), Ledley King (Tottenham ... Barry (Manchester City), Michael Carrick (Manchester United), Joe Cole (Chelsea), Steven Gerrard ... Villa), Wayne Rooney (Manchester United). ...
Peugeot uses hair salon TV to promote cars to women
installed its units in 1,000 forecourt convenience stores across the UK and is set to sign more major ...
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