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The Economist develops ad network Ideas People
The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ...
Nick Ellsom leaves PHD for OMG's Annalect
offering in the UK." Perry, who left PHD after 12 years in 2010 for its parent unit and has spent two ...
Seven Squared sets up B2B unit
launched a business-to-business (B2B) unit. ... The new unit has secured the League Managers Association (LMA) as its first client and is set to announce another client in the coming weeks. The unit will be headed by Mike Bokaie, the founder and former chief executive of Caspian Publishing, which has clients including HSBC. The new unit ...
Redwood sells stake in Canadian operations
opportunities in customer communications, whether in print or digital formats, in the United States as well ...
Auto Trader to give agencies detailed online user data
-focused units. Splitting into three teams, Trader Media Group expects the new structure to help it forge a ...
MediaCom creates new ops board for direct marketing
of the wider move at WPP-owned MediaCom to create an ops board at its constituent units. He said: "This ...
Green in focus as Standard plans Eros card extensions
Oyster, Eros cardholders hold their cards against a yellow pad at Standard vendor units to make ...
Sky to use subscriber data to launch ad targeting plan
advertisers specify. Andy Jonesco, managing director of Sky s online business unit, said: I do think ...
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