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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ...

WPP launches innovation unit GroupM Next

WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies ... The unit will, "focus on providing insights, in context, on the developments at core [GroupM] partners and emerging players in online, mobile, social and addressable," according to WPP. The new unit will also build on GroupM research, focusing on consumer use of new platforms and devices, and the impact ...

Adap.tv automates upfront online video ad buying

quality of supply to meet demand [in video]. "Some people are trying to use the MPU display unit ...

Facebook rolls out mobile ads and premium formats

-Cola and Manchester United, rolled out new updates to their brand pages, which include a timeline . The pages ...

Adobe acquires video ad management company

's Digital Media Business Unit, said: "With this acquisition, Adobe can now offer an unparalleled platform ...

Manchester City strikes content deal with YouTube

other football clubs, including Manchester United, Chelsea and Arsenal have YouTube channels ...

Mail Connected to run Suzuki cross-platform campaign

Mail Newspaper s commercial unit. A competition will also be run as part of the campaign, featuring ...

Absolute Radio takes football coverage to iPad

The app supplies live updates and stats straight from Barclays Premier League games. Its preferences can be personalised for supporters of eight Premier League teams, including Manchester United, Arsenal and Liverpool. Users can listen to Absolute's show via the app, though only UK-based listeners ...

Starcom MediaVest brings content unit Liquid Thread to the UK

Starcom MediaVest is launching its content unit Liquid Thread in the UK ahead of a global rollout ... The brand is expected to launch in the UK next month. The unit was formed in America last year from a merger of branded entertainment agencies Chicago-based Starcom Entertainment, New York ... the EMEA at Starcom MediaVest Group, who was recruited from Aegis Media last month. The unit describes ...

Arena Media launches social media unit

Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full

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