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UKTV's multiple approach pays dividends
Challenge: After the success of Dave and its new entertainment channels, UKTV turned its attention ... Client UKTV Agencies Mediator, Red Bee Media, Rocket and IDS Planner Hannah Wren, Red Bee ... that bringing new people into the factual EPG was no easy task. UKTV developed an innovative multiple ... , on butter lids, as bookmarks and as luggage labels. Working alongside Mediator, UKTV convinced potential ...
10 reasons why linear TV lives on
at UKTV, says: "TV is the anchor medium, a vital part of young people's social mix, as it offers ... ", as UKTV's Jordan puts it. Recognised TV brands are the beneficiaries of a "paralysis of choice ... share for the broadcaster s network. Julia Jordan, who supervised the launch of UKTV s Dave +1 ...
Blighty offers clear link for British brands
Blighty launched on 17 February, replacing UKTV People. It's the second of UKTV's factual channels ... Channel : Blighty Owner : UKTV What's happened? Relaunch from UKTV People Both launches are part of the broadcaster's ambition to update the entire UKTV portfolio. Blighty is aimed at couples ... of electronic programme guides and is a far more attractive proposition for advertisers than UKTV People ...
Should Channel 4 acquire Virgin Media's UKTV stake?
Gaining a stake in pay-TV broadcaster UKTV is gaining credence as a remedy for Channel 4's funding ... Media TV's share of UKTV does not require a subsidy at least, but it assumes Virgin actually wants ... , LG Ad revenues will continue to fall; by investing in UKTV, Channel 4 will diversify its portfolio ... as Project Kangaroo). Whether C4 buying into UKTV would be better received is an interesting question ...
Planet Media - A speed-read guide to the major developments of the week
, EMI Music, ITV, Ofcom, BBC, Channel 4, Virgin Media, Discovery Networks EMEA, UKTV, Clear Channel ... at BSkyB, will join in August. UKTV extends Dave brand UKTV is to extend the reach of male ...
Insiders' Guide: IDS online sales
is responsible for maximising online commercial revenues across Virginmedia.com, the Perform network, UKTV
Virgin refutes content business sale speculation
business, which includes Virgin1 owner Virgin Media TV and its 50% stake in UKTV. ... % stake in UKTV. It had been rumoured that the BBC approached NBC Universal, Sony and private equity ...
Awards ceremony goes off with a bang
of the Year award, while UKTV, along with sales house IDS, took the Media Brand of the Year award for Dave ... , ZenithOptimedia, Abbott Mead Vickers BBDO, JCPR and Mars Mars Balls Media Brand of the Year Dave UKTV and IDS ...
BBH wins Grand Prix at IPA Effectiveness Awards
The awards, which recognise campaigns that demonstrate marketing payback, handed a gold award to Red Bee Media and UKTV for its joint campaign for Dave. By rebranding uktvG2 as Dave and reframing its content as the "Home of Witty Banter", it attracted an additional eight million viewers and generated ...
VBS named top sales team at Media Week Awards
Media, News Group, TalkSport and UKTV were the other successful media owners at last night's ceremony - all scooping an award each. UKTV, along with sales house IDS, landed the Media Brand of the Year ... for its achievement in tripling UKTV's share of the adult and 16 to 44-year-old men market segments ...
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