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MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

Media Bitch's Diary 24 May

By Media Bitch, 24 May 12, 03:27

Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...

My Media Week: Charles Courtier

By Mike Fletcher, 23 May 12, 02:54

This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th ... and I love how young it feels it has that feeling of a university town in the UK. Wednesday ... depending on the project. I like this way of working and think it could catch on in the UK. The Dutch ...

Media360: Claudine Collins on being followed by Rubins and Parker

By Maisie McCabe, 22 May 12, 08:30

Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team

Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

By Arif Durrani, 21 May 12, 12:06

The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national ... guide for advertisers and agencies", a compilation of new facts about the evolving industry ... two million UK adults over the past five years, to reach more than 24 million people. This estimated ...

My Media Week: Ellie Edwards

By Mike Fletcher, 16 May 12, 02:30

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...

Hub Digital Networks launches into digital out of home sector

By Nick Batten, 16 May 12, 10:40

James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which ... board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... . Robinson has spent many years working with agencies including Saatchi Saatchi, EHS and Carlson Marketing ... are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ...

MEC celebrates the first 10 years as industry 'perverts'

By Arif Durrani and Maisie McCabe, 16 May 12, 08:30

It may be hard for those forever-young types in the industry to acknowledge, but the agency ... established in the top tier of the UK rankings. We ve climbed the agency league table by producing excellent ... s bright. We now have one of the most diversified media agency businesses in the UK. We ve broadened our ... The agency that began life as Mediaedge:cia in January 2002 following the merger of The Media Edge ...

Eye releases study on neuro effects of outdoor media

By Nick Batten, 14 May 12, 10:10

study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ... -term memory. Stephanie Sheth, marketing manager at Eye UK, said: "Two years ago we used Eye Tracking ...

Mediabrands promotes Harris to key digital role

By Mark Banham, 10 May 12, 11:20

and display capabilities across IPG agencies, including Reprise and Cadreon. Arun Kumar, head of MAP, said: "James will help make things happen for us across IPG Mediabrands agencies. Creating a distinctive ... ." Prior to UM, Harris was deputy managing director at Aegis digital agency Diffiniti. He co ...

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