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The Economist develops ad network Ideas People
in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... coincides with the 26 May deadline for UK website owners to comply with stricter rules on allowing users ... offers African news and information for a global audience. More familiar names for UK-based readers ...
SAS moves into real-time bidding arena
SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ...
Nick Ellsom leaves PHD for OMG's Annalect
and partnerships, to deliver smarter and more sophisticated solutions for OMG clients in the UK. Ellsom was promoted to head of digital at PHD in 2010 from head of search, two years after joining from Aegis agency ... offering in the UK." Perry, who left PHD after 12 years in 2010 for its parent unit and has spent two ...
Demand side platform Turn gears up UK operations
%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK. ... to Naggar, the bulk of revenues are coming from media agencies using Turn's DSP, the Turn Media Platform ... agencies and three centralised agency trading desks, including Omnicom's Accuen and IPG's Cadreon, are currently using the DSP in the UK, with more than 100 live campaigns running in the fourth quarter ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
consistent definition of audience. He suggested that an alliance could help meet the demands of agencies ... 's Paul Silver, for "some common langugage" across the industry. Silver, the head of product, AOD UK ... ' with Konrad Feldman, ceo and co-founder of Quantcast and Marcus Wilkinson, publishing director of IDG UK ...
Heineken and i launch co-branded app
gadgets and technology. The campaign has been developed by media agency, MediaVest. The editorial ...
Yell profits drop as print revenues fall 18%
.6% in the previous 12 months, as print revenue share declined. Yell, which has operations in the UK, US, Spain ...
Reader's Digest UK launches direct marketing venture
Reader's Digest UK has launched a company called Direct Marketing Partners, securing ITV Studios ... ." Direct Marketing Partners is owned by Vivat, the same parent company as Reader's Digest UK. Since its ... marketing experience selling our books, music CDs, DVDs, this new enterprise will allow some of the UK ...
Progressive Media launches customer publishing company
on delivering contract publishing solutions across online and offline platforms in the UK and internationally ... in Blackfriars, London. Progressive, which employs more than 2,000 people globally, has offices in the UK, US ...
MAGAZINE ABCs: Tesco swells customer magazines circulation
. Carolyn Bradley, Tesco UK marketing director, said: "[Real Food is] designed for all customers, no matter ...
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