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The Economist develops ad network Ideas People

in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... coincides with the 26 May deadline for UK website owners to comply with stricter rules on allowing users ... offers African news and information for a global audience. More familiar names for UK-based readers ...

My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...

Hub Digital Networks launches into digital out of home sector

James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which ... board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... . Robinson has spent many years working with agencies including Saatchi Saatchi, EHS and Carlson Marketing ... are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ...

Look launches 'Look What I'm Wearing'

into readers obsession with other women s style, 'Look What I m Wearing' is a new addition to look.co.uk where ... event in print and snackable content on our social networks." Kate Stephens, editor of look.co.uk ... numbers to look.co.uk as it becomes the must-visit digital style destination." ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

opportunities for UK advertisers in September last year, with Sky and Electronic Arts among the first to use ... 's Promoted Tweet products in the UK, Electronic Arts produced data which showed its engagement levels were ... free Wi-Fi hotspots to Costa Coffee shops in the UK. ...

Facebook to broadcast more sport through Perform deal

Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than

LinkedIn steps up mobile strategy with iPad launch

members worldwide. It makes its revenues from advertising, job listings and subscriptions. In the UK ...

Netflix widens distribution to Sony Entertainment Network

Network, enabling users to watch the service via an application on a range of Sony devices in the UK. ... From 24 April, Netflix will be available on Sony Bravia, Blu-ray players, Network Media players and Playstation 3. Netflix's move presents a further challenge to LoveFilm in the UK, which already has an existing relationship with Sony. Netflix, which launched in the UK at the start of the year, now claims ...

Eric Newnham invests in Blis Media

that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...

Google improves reporting for video campaigns in AdWords

The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ...

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