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BBC retains Premier League highlights package

the 2004-2005 season. The retention of the rights for the BBC comes as the Premier League tenders its UK ...

MediaCom partners with InMobi to develop mobile campaigns

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

The Sun plans Euros and Olympics assault

. The Sun is the UK's biggest-selling paper and, according to audited figures, reported a circulation of 2 ... up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...

Conde Nast offers advertisers tablet metrics

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... The magazine publisher claims to be the first UK publisher to do this. The venture, which is in collaboration with Adobe, will offer issue specific data eight weeks after the sale date. This distribution and exposure data will cover circulation (paid digital subscriptions and digital single copy sales), engagement ...

Arena Media nets global City Index account

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... . "We were hugely impressed with their data management and insightful approach." As well as the UK ...

Large-scale NFC ads trial gets 3,000 people to interact

, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ...

Hunt lobbied Cameron on News Corp's behalf

grounds and not as a result of lobbying by competitors. The UK has the chance to lead the way ...

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