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Kellogg's Rice Krispies Squares launches 3D ad
: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...
BBC retains Premier League highlights package
the 2004-2005 season. The retention of the rights for the BBC comes as the Premier League tenders its UK ...
Think BR: Launching Newsworks
market, the titles are now operating across a range of different media platforms - online, mobile, tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ... This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed ...
Absolute Radio nets Currys and PC World football deal
. Activity will include several online and social media competitions, with consumers encouraged to share videos of their own best "goal celebrations" with Currys and PC World, via the Absolute Radio website ...
West Brom replaces Bodog with Zoopla
Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt ... months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT ... merchandise and across the club s website. The partnership will also offer Zoopla.co.uk hospitality ... to make Zoopla a household name, synonymous with online property search and research." There have been ...
MediaCom partners with InMobi to develop mobile campaigns
MediaCom has formed a partnership with the independent mobile advertising network, InMobi ... , and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ... offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
The Sun plans Euros and Olympics assault
. The Sun is the UK's biggest-selling paper and, according to audited figures, reported a circulation of 2 ... Rob Painter, marketing director at The Sun, has disclosed that the News International ... runs during the Olympic fortnight. Separately, The Sun is running a trade marketing campaign under ...
Heathrow creates 'royal runway' for Diamond Jubilee
will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign ... for Heathrow. "As the UK's hub Airport, we are delighted to welcome thousands of visitors to Heathrow ...
Nivea signs Euro 96 team mates for skincare push
In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
Conde Nast offers advertisers tablet metrics
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... The magazine publisher claims to be the first UK publisher to do this. The venture, which ... advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
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