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Conde Nast offers advertisers tablet metrics
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... The magazine publisher claims to be the first UK publisher to do this. The venture, which ... advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
BSkyB to escape restrictions in pay-TV film market
-TV film market, because of the arrival of competition from Netflix and LoveFilm, and the imminent launch ... market has been lifted. The revised findings by the Competition Commission have been published today ... dominated the market. The regulator previously found that the satellite broadcaster's deal with the big ... , chairman of the movies on pay-TV market investigation, said: "Competition between providers of movie ...
Future reports pre-tax loss but digital revenues surge
Future, the specialist magazine publisher, has reported a pre-tax loss of £700,000 in the six ... to 61.1m on a statutory basis in the six months period. The group reported a pre-tax loss of 700,000, compared to pre-tax profits of 1.2m the year previous. Profits were hit by a difficult advertising market ... Future, whose titles include Total Film, Classic Rock and Total Guitar, today (22 May) reported ...
4th Screen Advertising to sell ads on Daily Mash mobile site
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w00tmedia. Thedailymash.co.uk attracted 130,000 unique visitors in the UK during April, a decline of 6% year over year, according to Comscore. Mark Slade, chief executive of 4th Screen Advertising ...
Trinity Mirror rolls out call to action online ads
content, so visitors have a better way to discover and engage with relevant advertisers. For example ... Mirror's portfolio includes the Daily Record, Birmingham Mail, Liverpool Echo, and Wales Online. Guy ... most people ignore online ads. It offers an alternative to interruptive ad formats that spoil user ...
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national ... as newsbrands." Newsworks has also today (21 May) published a new report, "From newspapers to newsbrands: a guide for advertisers and agencies", a compilation of new facts about the evolving industry for advertisers. The newly defined newsbrands are reported to have increased their net daily audience by nearly ...
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new ... The marketing campaign will run up until September and is aimed at driving up sales of hotel stays ... , Example and a host of new DJs. The marketing activity will be running nationally across press and online, and also includes a partnership with major dance music and club culture magazine, Mixmag ...
RAJAR Q1 2012: Views from the radio advertising buyers
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give ... this poses for advertisers. With radio advertising market revenue set to grow by 4.1% in comparison ... an advertising point of view we have seen some really excellent work from the radio owners over last 12 months ... and demonstrate the impact the medium is having on an advertiser s business." Thomas Thacker, broadcast ...
Sony partners Blinkx to expand video content
Sony has partnered with video search engine Blinkx to give users of its internet-enabled home ... different video channels. The app is available on devices including Bravia televisions, Blu-ray disc ... from world sports, while popular will comprise an editorialised round-up of the most popular videos ... with 720 content partners and has indexed over 35 million hours of video and audio content. Content ...
Channel 4 advertising feels loss of Big Brother
Channel 4 has reported a near £20 million fall in ad revenues for its main network in its first ... Advertising revenues for Channel 4's main network fell by 19.5 million, from 598.5 million in 2010 to 579 million in 2011, according to its Annual Report published today. Big Brother, produced ... with the younger 18 34 year-old demographic, a popular target group for many advertisers. Big Brother became ...
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