Search Results for: UK Online Video Advertising Market Report
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Large-scale NFC ads trial gets 3,000 people to interact
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... -enabled phone were offered video content, 28% of them downloaded the content. When they were offered previously ...
DMGT'S national and regional titles axe nearly 600 jobs
Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall ... that Mail Online the market-leading national newspaper website continues to perform strongly ... in the period, helped by growth in recruitment advertising. Overall, DMGT reported revenues on an adjusted ... titles including the Leicester Mercury reported a 3% fall in revenues in the six-month period ...
Future plans new launch as iPad sales hit £3m
IPC Media. The disposal comes as the group reports a pre-tax loss of 700,000, compared to pre ... , pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
media technologies and will be a "big" hit in the media market, while data will play an increasingly ... -focused media world? and "What client categories can benefit from increasing advertising through more relevance ... believes will be successful in the market. In particular, Fletcher focused on Zeebox, an app which ... an increasingly important role in media and marketing communities, adding "behavioural targeting is not going away ...
RAJAR Q1 2012: Views from the radio advertising buyers
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give ... this poses for advertisers. With radio advertising market revenue set to grow by 4.1% in comparison ... an advertising point of view we have seen some really excellent work from the radio owners over last 12 months ... and demonstrate the impact the medium is having on an advertiser s business." Thomas Thacker, broadcast ...
RAJAR Q1 2012: Reactions from the station owners
, but the growth for the industry in digital this quarter is particularly noteworthy. "Radio has reported double ... , with 10% of Absolute Radio's listening now online. This is a real example of the internet increasingly ...
RAJAR Q1 2012: DAB and internet at listening-hours high
.1%) and share of listening (29.2%). Digital Radio UK, the cross-industry body tasked with promoting digital ... growth. Ford Ennals, chief executive of Digital Radio UK, said: "With over 50% of all radio listeners listening to digital radio every week and the recognition of a digital-only station as the UK Station ...
Eye releases study on neuro effects of outdoor media
Eye, the international out of home advertising company, has released the results of a study looking ... study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ... -term memory. Stephanie Sheth, marketing manager at Eye UK, said: "Two years ago we used Eye Tracking ... of home advertising. According to Eye, while industry measures of exposure are important, they only tell ...
NEWSPAPER ABCs: The i stalls after seven-month stellar run
The i reported a circulation of 271,648 in April, down 0.78% on the previous month. The reason for the blip is thought to relate to the Easter holiday, when reading newspapers becomes less habitual for regular readers. The Easter period also appeared to impact the rest of the newspaper market. The mid-market ...
Newspapers are better suited to Saturdays
of print at the weekend." Total circulation (UK ROI) for Saturday editions ...
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