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Arena Media nets global City Index account
expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... is the perfect way to help them realise their ambitious targets." Paul Cassidy, global head of marketing ... . "We were hugely impressed with their data management and insightful approach." As well as the UK ...
4th Screen Advertising to sell ads on Daily Mash mobile site
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w00tmedia. Thedailymash.co.uk attracted 130,000 unique visitors in the UK during April, a decline of 6% year over year, according to Comscore. Mark Slade, chief executive of 4th Screen Advertising ...
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new ... The marketing campaign will run up until September and is aimed at driving up sales of hotel stays ... , Example and a host of new DJs. The marketing activity will be running nationally across press and online, and also includes a partnership with major dance music and club culture magazine, Mixmag ...
Hubert Burda sells Love it! And Full House! magazines
13.15 UPDATE: Hubert Burda Media UK has sold real-life titles, Love it! and Full House!, to a start ... to hire a managing director, saying: "My job is with Hubert Burda UK." Love It! was originally ... acknowledged the two titles were in a "difficult market" but claimed they were profitable overall and no changes were planned. Matt Hayes will transfer over from Hubert Burda UK to lead sales for Pep ...
Premier League tenders for new broadcast rights
The Premier League is to tender its UK domestic broadcast rights for the 2013/14 to 2015
WWE hands Collective its display and video ad sales account
Wrestling organisation WWE has appointed Collective to handle UK ad sales for both online display ... , including behind-the-scenes footage of events, in order to create more video inventory for advertisers ... video content on the marketplace for marketers, so it is a very good time to have video content. "We ... Collective already handled ad sales for WWE's video content, but will now also take responsibility ...
Helen Keable joins Posterscope as commercial and communications director
officially stepped up to her new role this week and reports to Glen Wilson, managing director at Posterscope ... for the out-of-home medium. In order to deliver increased value for advertisers, as their customers' behaviour ... , to media owners and to advertisers in a more joined up and effective way. To help us with this, Helen ...
Bauer launches knowledge-led mag Wonderpedia
advertising using the Bauer Place portfolio of regional radio stations. The website wonderpediamagazine.co.uk ... it from existing UK magazines. It represents a fantastic opportunity for advertisers to connect with a ... is "hardwired in us all". Confirmed advertisers in the first issue include Peugeot and Staropramen ...
WPP reports 4% rise in revenues to £2.4bn
WPP has reported a 4% uplift in underlying revenues to £2.4bn in the first quarter, but the UK has ... The world's largest marketing service group said its advertising and media investment management unit, home to Ogilvy, JWT, MediaCom, performed strongly and grew 6.2% to 973m in the quarter. WPP said new business wins totalled 1.159bn in the quarter, compared to 845m in the previous quarter ...
MEC appoints Jonathan Edwards to data and tech role
will report to David Fletcher, head of analytics and insight, and will be joining a 27-strong analytics ... to further integrate this data into our clients' marketing strategies." Follow Nick Batten on Twitter ...
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- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
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