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The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more ... and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ... in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... offering. The network was assembled by asking The Economist readers what other online publications ...
SAS moves into real-time bidding arena
to provide ad inventory optimisation to online publishers. ... SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ...
Nick Ellsom leaves PHD for OMG's Annalect
and partnerships, to deliver smarter and more sophisticated solutions for OMG clients in the UK. Ellsom ... Diffiniti. At Annalect, he will report to OMG chief executive Philippa Brown, who said: "Annalect is a ... offering in the UK." Perry, who left PHD after 12 years in 2010 for its parent unit and has spent two ...
Demand side platform Turn gears up UK operations
%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK. ... , are currently using the DSP in the UK, with more than 100 live campaigns running in the fourth quarter. Naggar said he did not expect to sign up an end client soon, but believed the UK would witness a brand ... , AppNexus, Admeld, Adjug, Rubicon Project and Microsoft. It is plugged into six video ad exchanges ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
who are in the market for iPad at a certain moment and the whole premise of programmed media buying ... 's Paul Silver, for "some common langugage" across the industry. Silver, the head of product, AOD UK ... ' with Konrad Feldman, ceo and co-founder of Quantcast and Marcus Wilkinson, publishing director of IDG UK ...
Emap picks data specialist as chief executive
on to become global product leader at Experian Marketing Services. Irina Hemmers, chairman of Emap and a ... . In its previous nine-month reporting period to December 2009 it made 25m. ...
Channel 4 in 'multimillion' pound data and CRM investment
to understand and develop viewer relationships and harness insights for advertisers. ... to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ... marketing specialist Dunnhumby and joins from ClearCell. All the new appointments form part of the team ... of corporate and commercial research, has been promoted to the role of head of advertising research ...
Mail on Sunday targets NotW readers with major DM push
the publisher is also considering other marketing activities, including above-the-line activity, as it looks to lure the 2.6 million former NotW readers. Other rival mid-market titles, such as the Daily Star ...
Heineken and i launch co-branded app
in October last year. According to audited figures, it reported a circulation of 167,067 in May, picking up ...
Yell profits drop as print revenues fall 18%
Yell Group, the indebted directories publisher, has reported pre-tax profits slipped 5.7% to £66.3m ... In its year-end financial results this morning (17 May), the company reported that pre-tax profits ... .6% in the previous 12 months, as print revenue share declined. Yell, which has operations in the UK, US, Spain ... -generation. Mike Pocock, chief executive of Yell Group, said: "In the face of ongoing tough market conditions, we ...
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