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The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more ... and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ... in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... offering. The network was assembled by asking The Economist readers what other online publications ...
My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... use of the time sending emails, and speaking to my marketing department in Germany. A quick team ... of performance marketing from retargeting, dynamic creative optimisation and affiliate marketing to RTB, customer ... shopping online. I skip Powerplate and head home. While putting my two year-old daughter to sleep, I get ...
Hub Digital Networks launches into digital out of home sector
board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... environments. Hub will provide media sales and hardware sales, consultancy and marketing support for small ... in the four-star market, such as InterContinental Hotels Group, Marriot and Sofitel, allowing access ...
Look launches 'Look What I'm Wearing'
into readers obsession with other women s style, 'Look What I m Wearing' is a new addition to look.co.uk where users can share street style photography and get fashion inspiration from their peers. The online ... each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
Yahoo chief apologises after CV padding
be "concluded promptly". According to reports, Third Point, which owns 5.8% of Yahoo shares has issued a ...
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
opportunities for UK advertisers in September last year, with Sky and Electronic Arts among the first to use ... " with the campaign, which "broke new ground creatively" on Twitter. "For a marketer these levels of engagement ... , head of social at O2, said: "O2 does not see see Twitter as either an advertising or engagement ...
Facebook to broadcast more sport through Perform deal
an integration with Perform's online sport content platform, LiveSport.TV. This will include coverage from ... advertising to communicate with niche fans around the world, looking for special interest live sports content ... on Facebook to share our VoD sports content, and drive video views globally." Last year, Facebook streamed ...
LinkedIn steps up mobile strategy with iPad launch
members worldwide. It makes its revenues from advertising, job listings and subscriptions. In the UK, LinkedIn is working towards attracting greater marketing spend to the service by promoting ...
Netflix widens distribution to Sony Entertainment Network
Sony has partnered with Netflix to add the online film-streaming service to its Entertainment ... From 24 April, Netflix will be available on Sony Bravia, Blu-ray players, Network Media players and Playstation 3. Netflix's move presents a further challenge to LoveFilm in the UK, which already has an existing relationship with Sony. Netflix, which launched in the UK at the start of the year, now claims ...
Eric Newnham invests in Blis Media
provider for online display advertising, and has become its chairman. ... market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
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