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SAS moves into real-time bidding arena
, told Media Week that the deal was a sign the industry was "growing up". He said: "People ...
Nick Ellsom leaves PHD for OMG's Annalect
Ellsom has been appointed as director of Annalect's data and platforms division and will take up the role next month. He will focus on developing Omnicom Media Group's (OMG) data strategy and partnerships, to deliver smarter and more sophisticated solutions for OMG clients in the UK. Ellsom ...
Demand side platform Turn gears up UK operations
%-10% of its global fourth-quarter revenues from the European market, only months after setting up in the UK. ... . Naggar said he did not expect to sign up an end client soon, but believed the UK would witness a brand setting up its own trading desk in the next couple of years. Turn's DSP enables real-time bidding ... including Adap.tv, Brightroll, Adbrite, SpotXchange, YuMe and DoubleClick. The DMP is integrated with six ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
, had used its own data to come up with smarter packages for advertisers but had also set up an ad ...
Heineken and i launch co-branded app
Heineken and digest national newspaper i are teaming up to launch a hybrid app that gives readers ... in October last year. According to audited figures, it reported a circulation of 167,067 in May, picking up ...
Yell profits drop as print revenues fall 18%
of the year to 7%, the company said digital now accounted for 24.3% of group revenue, up from 19 ...
Reader's Digest UK launches direct marketing venture
as one of Europe s leading commercial TV companies. Titmuss said: "With over 80 years of direct ...
MAGAZINE ABCs: Tesco swells customer magazines circulation
Customer magazines have extended their grip on the top 10 magazines by circulation with the debut ... recipes." Its arrival means there are now eight free brand-marketing-focused titles in the top 10, up from seven in the second half of 2009. The other two are paid-for TV listings titles TV Choice and What's On TV. Also making a debut in the top 50 magazines by circulation were John Lewis Edition ...
Gary Rhodes launches customer magazine
Gary Rhodes, the TV chef and restaurant owner, is launching a bespoke magazine through contract
Sky to get £318m from Hewlett-Packard to settle dispute
to settle a long-running legal dispute over a customer-relationship management project for the pay-TV ... to pay Virgin Media to acquire its content business Virgin Media Television, after a protracted sale ...
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