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My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... Monday I wake up at 6:15am my usual time after my husband gets out of the shower. With both ... at lunchtime and then quickly grab a sandwich at my desk while catching up on The Sunday Times Business ... , while I flick through the Sunday Times Style magazine. Tuesday The downside to staffing up ...
Hub Digital Networks launches into digital out of home sector
-house. Acentic Media is an international provider of digital TV services for hotel chains predominantly ... and several start-up DOOH networks to help monetise their networks and to assist with their hardware sales ... , digital now makes up 16.7% of all outdoor revenue. ...
Facebook to broadcast more sport through Perform deal
an integration with Perform's online sport content platform, LiveSport.TV. This will include coverage from ... through an application on the social network, while Livesport.TV will become integrated with Facebook ... the integration would be a "great opportunity" for Livesport.TV, which launched just over a year ago, to build its ...
LinkedIn steps up mobile strategy with iPad launch
LinkedIn, the professional networking service, is ramping up its mobile strategy by making its
Google improves reporting for video campaigns in AdWords
and then the more successful formats run on TV or run as a more full-blown pre-roll campaign." Among the brands ... industry average, we were able to make incremental reach to TV a reality. This is an exciting new ad format ...
Hiscox becomes first UK brand to use AdCastPlus platform
into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ...
Google profit surges as UK revenues rise 19%
$8.14bn ( 5.1bn), up 25.6% year on year. The average cost-per-click, including clicks related ... increased slightly in the first three months of 2012 up to 54% from 53% in Q1 2011 and totalled $5.77bn ( 3.61bn) up 26.3% year on year. Larry Page, chief executive of Google, said: "Google had another ...
Yahoo chief calls for 'tenacious sales execution'
After announcing 2,000 job cuts last week , Thompson has followed up with a memo to all staff, setting out a new company structure to take effect on 1 May. Advertising sales will be housed in a new division called regions, with the Americas, Asia Pacific and EMEA "fully accountable for Yahoo's revenue ...
WPP launches innovation unit GroupM Next
operations at Mindshare North America, takes up the post of chief innovation officer. Rob Norman, GroupM ...
Spotify rolls out first advertiser page for 20th Century Fox
of the event. The campaign is pan-European, running across 12 countries. Spotify has been stepping up ...
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- Sales Executive, AdMedia
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- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
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