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Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

By Sarah Johnson, 16 May 12, 01:53

Schwarkopf's sponsorship of 'Big Brother'. Under Bampton's leadership, the broadcaster increased TV revenues by a massive 27% year on year in 2011, against a market that was up 2%. The tough comparatives mean Channel 5's TV ad revenues could decline in 2012. Bampton was brought in to head up sales ...

PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'

By Arif Durrani, 09 May 12, 05:20

it "a demonstration of what happens when a switch is flicked at the top of an organisation ... the cultural and strategic shift. "He just woke up and said 'actually, do you know what, we need to take ...

PPA Conference: Tim Brooks on the new found optimism for professional publishers

By Arif Durrani, 09 May 12, 03:47

Talking at the PPA Publishing+ conference today (9May), Brooks describes a "more outwardly facing, less hunched, and less worried" feel to the industry. He urges publishers to seize the initiative and new revenue streams that are opening up, particularly in the world of Tablets, led by Apple s iPad ...

Jaguar to air Homeland-themed ad

By Maisie McCabe, 03 May 12, 12:01

of 'Homeland', in the final ad break of the TV drama on Sunday (6 May). ... Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...

MEC's Tong talks mobile apps and advertising

By Nick Batten, 01 May 12, 08:51

thrown up in front of the videos that we actually want to watch." With an extensive amount of apps ... more. So it is shaking up the banking world." A concern raised during the interview was that this in ...

Judges announced for Media Week's 30 Under 30 competition

By Staff, 25 April 12, 02:00

). It must be backed up by a piece of writing of no more than 400 words, which explains why they deserve ...

The future of the small screen at the Carat Redefining TV event

By Georgina Brazier, 28 March 12, 04:21

Carat has addressed the future of television and how owners, agencies and advertisers can benefit

Telegraph wins IAB's first Future Format award

By Sarah Shearman, 01 March 12, 12:07

is supported by the IPA and the judging panel was made up from its members in digital and creative agencies ...

VIDEO: Public reaction to The Sun on Sunday

By Sarah Johnson, 21 February 12, 09:15

newspaper readers if they would buy the new red top and whether they thought it will be a success.

Sector Analysis: Television in 2012

By Mike Fletcher, 25 January 12, 02:30

Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay ... It's going to be an exciting year for television. The completion of analogue switch-off will send ... will eventually transform the way we watch terrestrial TV, greater integration will see an increase in second-screen viewing, and more social media tools will depend on TV audiences for their success. In short, programme ...

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