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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

are spending more time reading newsbrand content. This was confirmed by the latest IPA Touchpoints survey, which shows that while time spent with print newspapers hasn t changed much over the last two years, time spent reading online newsbrand content has gone up more than one third. So we have got our work ...

Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

The flag has been created by outdoor agency Curb and spans 540 square metres, measuring 30 metres in height. It marks the first time an image has been painted on Heathrow's airfield. It is positioned next to the northern runway so passengers can see the image as their flights land. Red carpets ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

/agree they spend more time with an ad if they can engage with it in some way. Four fifths of GQ readers ...

Media Week's 30 Under 30 reveal to be held at Cuckoo Club

By Jeremy King, 25 May 12, 11:08

is the time that we are happiest on a Sunday. When is your happiest time on a Sunday, and why? Entries ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

2011, the New Jersey Nets and Toronto Raptors played twice in London, the first time a regular season ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche ... years' time? Our commissioner, David Stern, talks about having franchises in Europe, and we would ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

on the move." The research was made up of four parts: real-time data capture of the number of interactions ...

Boris Johnson appoints BBC's Will Walden as comms director

By Matt Cartmell, 25 May 12, 10:09

is an incredible time for London and for Londoners. A Diamond Jubilee and an Olympic Games represent among ...

Tesco pushes virtual clothes in small London stores

By Matthew Chapman, 25 May 12, 09:39

The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... to help us to reach new customers. The launch of the partnership comes at a difficult time for Autonomy ...

Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Hunt lobbied Cameron on News Corp's behalf

By Maisie McCabe, 25 May 12, 09:35

"declared war" on News Corp chairman and chief executive Rupert Murdoch. At the time an alliance of media ...

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