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The Economist develops ad network Ideas People

part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ... which specific sites they buy, and real-time bidding is not an option. Pere acknowledges the growing ...

SAS moves into real-time bidding arena

claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ... to shift toward real-time bidding. Marco Bertozzi, the EMEA MD of Publicis Groupe's VivaKi Nerve Center ... are realising that to maximise the potential of real-time bidding they need to have the best technology ...

Nick Ellsom leaves PHD for OMG's Annalect

and creative successes, which Nick has overseen in his time at PHD." Follow Daniel Farey-Jones on Twitter ...

Demand side platform Turn gears up UK operations

setting up its own trading desk in the next couple of years. Turn's DSP enables real-time bidding ... of response to ad exchanges for real-time bidding in Europe, Turn built a data centre in the Netherlands ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

as "multiple times" the value it can get from media space. From the sell side, there was a call from VivaKi ...

Emap picks data specialist as chief executive

magazine titles including Construction News and Nursing Times, is jointly owned by Apax and Guardian Media ...

Yell profits drop as print revenues fall 18%

-reaching strategic review in July. However, it warned that it would take time for the full impact of the review ... market and some 10 times larger than the segments of the print market Yell traditionally addressed ...

Reader's Digest chief Spratling quits

Spratling is to take time out over the next few months, but declared an interest in taking on another management role at another media company. Vivat Direct, the new company housing Reader's Digest UK, plans to put an interim chief executive in place, while Spratling will be available to help ...

VW releases customer magazine on iPad

The unveiling of VW's app has been timed to coincide with today's European launch of Apple's iPad . The free-to-download app, which will be available to UK and mainland European consumers when it launches imminently, will be published quarterly in five languages. VW will also publish an internet version of DAS ...

Dating site tests geo-targeted mobile ads

LONDON - Dating site Loverstruck.com is testing real-time geo-targeted advertising for the first ... The campaign will allow the online dating service to target users based on their real-time location and serve more relevant ads. Banner ads will run across Google-owned mobile ad serving company AdMob's network of websites and apps to drive Londoners looking for love to the dating site. Brett ...

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