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Mail on Sunday targets NotW readers with major DM push
The Mail on Sunday is preparing to hit 1.5 million homes with a direct mail campaign in a bid ... the country. The campaign marks one of the biggest in the Sunday title's history. It is thought ... Sunday, and the Sunday Mirror are expected to embark on similar promotional blitzes in the coming days. Senior executives at the Mail on Sunday hurried through the DM campaign, just one day after the NotW ...
Heineken and i launch co-branded app
sister title, The Independent. The brands will also offer monthly competitions with prizes such as new ... and development teams of the i and The Independent will create the content, which will be accessible to all ...
APA elects Ellen Brush as chairwoman
Brush replaces Martin MacConnol, chief executive of Wardour, who had been in the position since 2008. The APA became independent from the Periodical Publishers Association in January this year, although it continues to be an affiliated member of the PPA. Brush founded Axon, whose clients include M S ...
All Response Media appoints new managing director
is the world s largest independent children s charity and works across 52 countries. Other wins for ARM ...
Daily Mail launches subscription service
The mid-market newspaper's offering will mirror subscription services launched by rival newspaper groups, including The Daily Telegraph, Daily Express, The Times and Independent. Unlike ... , will run across the Daily Mail and Mail on Sunday. Managing director Guy Zitter said one reason ...
Regulator appointed for the direct marketing industry
and adverse publicity through a public statement to the national and/or marketing press. The independent ... Authority and a Press Complaints Commissioner, heads a board comprising four industry and four independent ...
Insiders' Guide - Zed Media print buying team
Eight. Six of us have been together for nearly three years, and those that have escaped the print buying team have moved within Zed Media, which has just featured in The Sunday Times' 100 Best Companies to Work For league. We plan and buy print campaigns, ranging from display advertising, inserts ...
Direct MediaCom in £5.5m account win
in direct mail and press, including extensive advertising in Sunday newspaper supplements. ...
Condé Nast secures three title deals
Maybourne Hotel Group, which owns Claridge s and The Connaught, has re-signed Cond Nast as publisher of its customer title Maybourne Style for the next three years. Cond Nast beat off pitches from Luxury Publishing, Luxarro and Sunday Publishing. The title, to be published three times a year ...
Sky puts magazine contract out to pitch
would be handed contracts for Sky's magazine or The Sunday Times Travel, a news-stand title currently ...
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