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Google improves reporting for video campaigns in AdWords

By Daniel Farey-Jones, 23 April 12, 05:01

and then the more successful formats run on TV or run as a more full-blown pre-roll campaign." Among the brands ... industry average, we were able to make incremental reach to TV a reality. This is an exciting new ad format ...

Hiscox becomes first UK brand to use AdCastPlus platform

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 12:20

into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ...

Adap.tv hires Lewis Sherlock from Xaxis

By Daniel Farey-Jones, 20 April 12, 11:44

Adap.tv, the video ad exchange, has hired Lewis Sherlock from WPP trading desk Xaxis as director ... Sherlock, currently director of account management and planning at Xaxis, will take up his new role on Monday (23 April). He will be tasked with growing Adap.tv's business with agencies and trading desks across Europe, reporting to Brian Fitzpatrick, EMEA managing director. Sherlock started ...

Tetley signs deal to sponsor Sunday family films on Channel 5

By Maisie McCabe, 20 April 12, 08:00

will incorporate TV, print and online and follows the launch of N S Partnerships last year . Amy Holdsworth ...

Jazz FM to drop spot ads for one-day tour operator promotion

By Emma Powell, 19 April 12, 11:20

nationally via DAB and Digital Satellite TV through Sky Digital and Freesat, and globally via www.jazzfm.com. ...

My Media Week: Andy Day

By Mike Fletcher, 18 April 12, 04:14

have a meeting with a top-secret insider on some of the UK's biggest reality TV shows to negotiate ...

Walker Media set to pick up Sony Entertainment Television

By Maisie McCabe, 17 April 12, 11:24

Sony Entertainment Television, the pay-TV broadcaster, is set to appoint Walker Media as its first ... includes Sony-branded channels (Sony Entertainment Television and the upcoming Sony Movie Channel) and sources suggest it could be worth around 1m in billings. Sony Entertainment Television is expanding ... Movies), as well as acquiring a majority stake in the ad sales firm Dolphin TV. It is understood ...

GMG Radio closes Channel M after 12 years

By Maisie McCabe, 17 April 12, 09:18

GMG Radio closed its Manchester-based local TV station Channel M yesterday (16 April), blaming ... for local television within the UK". There has been no new content on Channel M since GMG Radio took ... she chose not buy Channel M because it was "based on the city TV model which Trinity Mirror believes ... cities (including Manchester, Leeds, London, Grimsby and Birmingham) that could get their own local TV ...

Sonos to sponsor Geoff Lloyd's Hometime Show

By Maisie McCabe, 13 April 12, 10:34

's products. Sam Ashlin, TV and radio account manager at Initiative, said: "Given that Sonos is targeting ...

Media Bitch's Diary 12 April

By Media Bitch, 12 April 12, 02:00

of the costumes had a children s television theme, with (although slightly blurred) Mr Blobby making an appearance ...

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