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Hub Digital Networks launches into digital out of home sector

-house. Acentic Media is an international provider of digital TV services for hotel chains predominantly ...

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

, launched a multimedia campaign using TV, radio, retail and digital activity in March under the strapline ...

Hiscox becomes first UK brand to use AdCastPlus platform

into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ...

Jazz FM to drop spot ads for one-day tour operator promotion

nationally via DAB and Digital Satellite TV through Sky Digital and Freesat, and globally via www.jazzfm.com. ...

ITV seeks new Coronation Street sponsor

TV audience, for an episode on 23 January that saw Becky McDonald leave the show. Follow Matthew ...

Panadol to sponsor Keith Lemon's jump to ITV1

and Fearne Cotton, recording the highest audiences of any TV programme on digital TV in 2011 ...

Facebook is a lower quality medium than TV, says marketing academic

Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly ... Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... more often, they notice everything you're doing. You should pay less to reach those people. TV reaches ... tactics that skewed towards light buyers were of "great strategic value". He said TV had a higher value ...

Microsoft confirms launch of BBC iPlayer on Xbox

customers are consuming one hour of TV and video content on a daily basis. Bhardwarj said: "We've seen ...

Channel 4 looks to Dubai after securing four-year horseracing deal

Channel 4 has secured a deal to broadcast British horseracing exclusively on terrestrial TV

Emmerdale signs bet365bingo

their first foray into TV sponsorship, this is a huge broadcast opportunity that can be exploited across ITV ...

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