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Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
Schwarkopf's sponsorship of 'Big Brother'. Under Bampton's leadership, the broadcaster increased TV ... mean Channel 5's TV ad revenues could decline in 2012. Bampton was brought in to head up sales ...
Jaguar to air Homeland-themed ad
of 'Homeland', in the final ad break of the TV drama on Sunday (6 May). ... Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...
The future of the small screen at the Carat Redefining TV event
Carat has addressed the future of television and how owners, agencies and advertisers can benefit
Sector Analysis: Television in 2012
Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay ... It's going to be an exciting year for television. The completion of analogue switch-off will send ... will eventually transform the way we watch terrestrial TV, greater integration will see an increase in second-screen viewing, and more social media tools will depend on TV audiences for their success. In short, programme ...
Lebedev backs i with fresh TV campaign
Alexander Lebedev's 20p daily i is to embark on another burst of TV advertising on Monday (9 ... and ITV2 in weekday breakfast TV, peaktime midweek programming and on Sundays, with media planned ... to continue the momentum we achieved with the i's TV ad campaign in 2011. "The new campaign now starts ...
Plusnet to sponsor Celebrity Big Brother
with such a cracking TV sponsorship, bringing our brand to a whole new audience." This year, the sponsor ...
Media Agenda: Lindsey Clay on the future of television
Thinkbox managing director Lindsey Clay talks to Media Week about television in 2012
X Factor's Cocozza axed from M&S Christmas campaign
from the TV ad, according to Marks Spencer. Cocozza, along with the boy band The Risk and Johnny ...
PBS appoints Channel 4 for ad sales
The channel will launch on channel 166 on the BSkyB platform with the stapline 'Where Television Matters' and programming will include the UK TV premiere of 'Prohibition' by documentary filmmaker Ken ... sales of UKTV's portfolio of 10 TV channels and websites, which it sells alongside Channel 4, More4, E4 ...
Barb seeks cross-industry contribution to TV measurement
Barb, the TV audience measurement body, has invited the TV industry to come together to form a ... the TV and advertising industries are more involved in the development of TV measurement, and prevent ... ), Barb chief executive Bjarne Thelin announced that the body intends to evolve how it measures TV viewing ... for the industry to be better informed, to track new types of content, to see beyond the TV set, and to pursue ...
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