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Starcom appoints Benoit to head Procter & Gamble account
Starcom MediaVest (SMG) has appointed Geraud Benoit as operations director on the agency's Procter ... director for Europe, Middle East and Africa at Starcom MediaVest Group, said: "Starcom MediaVest Group ... He replaces Avril Gallagher, who is leaving Starcom to head the global Vodafone account at OMD. Benoit was previously global group media director at Universal McCann SF and previously regional client ...
Meet Gerry D'Angelo, Samsung
. Agencies used? Starcom for media, Kinetic and IPM for out-of-home. What are the main criteria you use ...
Is digital out-of-home meeting expectations?
and press, MediaVest A few years on from the coming of the digital revolution in outdoor and the initial ...
MediaVest wins Book Club work
LONDON - MediaVest Manchester has won the £4.5m media planning and buying account for the Book Club ... The club is the UK's biggest mail order bookseller and is battling to maintain its place against online competition such as Amazon.com. MediaVest's new account does not include online business, which ... of books within the year. The BCA book clubs now handled by MediaVest include World Books, The History ...
Media 360: Meeting of minds
-tinted spectacles on either. The former chief executive of WPP's Research International and Starcom MediaVest Group ...
Credit Insurance: Risky business
." ON THE CRITICAL LIST TOPPS TILES Agency: MediaVest Manchester Spend: 548,000 Euler Hermes reduced its ... is expected to continue working with MediaVest Manchester. FOCUS DIY Agency: Mediaedge:cia Manchester ...
Google unveils behavioural targeting product
Muscat, director, MediaVest Manchester ...
MediaEquals set to expand abroad
marketplace in November, with agencies such as OMD, Mediaedge:cia, Carat, Starcom MediaVest, Initiative ...
Meet the strategists
planning, because that's what it is. Richard Hartell, chief strategy officer, Starcom MediaVest Major ...
Trend for strong to grow stronger is set to continue
and Interpublic. Billings were down 15.5% at Publicis' Starcom UK Group, 15.03% at ZenithOptimedia and 13 ...
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