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Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...

West Brom replaces Bodog with Zoopla

By John Reynolds, 25 May 12, 12:35

foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom ...

Tokyo 2020 appoints Weber Shandwick for Olympics bid

By Matt Cartmell, 25 May 12, 12:54

and deliver a legacy of long-term benefits for Tokyo, Japan and international sport. Weber Shandwick ...

Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...

The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all about taking The Sun brand where our customers are". The football tournament, in which England ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports ... Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to Sport ... of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...

Lobbyists hit out at Frederic Michel and Adam Smith over Leveson evidence

By Matt Cartmell, 25 May 12, 09:24

The comments came after a day at the Leveson Inquiry in which both News Corporation s senior vice-president of government affairs and public policy for Europe Frederic Michel and former Department for Culture, Media and Sport special adviser Adam Smith were cross-examined. It was revealed that Michel made 191 calls, 158 ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

more time in meetings than in doing their jobs'. With media in a state of permanent revolution ...

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