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Absolute Radio nets Currys and PC World football deal
the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
West Brom replaces Bodog with Zoopla
foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom ...
Tokyo 2020 appoints Weber Shandwick for Olympics bid
and deliver a legacy of long-term benefits for Tokyo, Japan and international sport. Weber Shandwick ...
Nivea signs Euro 96 team mates for skincare push
's current digital activity around the sport, called 'The Great Football Experiment' . This features a ...
The Sun plans Euros and Olympics assault
Rob Painter, marketing director at The Sun, has disclosed that the News International-owned tabloid is planning a double assault on the two big sporting events this summer. He said: "It is all about taking The Sun brand where our customers are". The football tournament, in which England ...
Toyota launches digital teaser campaign for its latest sports car
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive
NBA gets serious about cracking UK
The National Basketball Association (NBA) is one of the world's biggest and most respected sports ... Last week, the NBA became the first major sports league in the world to top 5m Twitter followers ... in UK sport, dwarfed by football, cricket and rugby. Battle for popularity According to Sport ... of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ...
Large-scale NFC ads trial gets 3,000 people to interact
s Lucozade Sport; ITV2; H M; Mercedes; EA Games' 'Mass Effect 3', and Morrisons. Richard Brooke ...
Hunt lobbied Cameron on News Corp's behalf
calls were exchanged between him and Smith in the period following News Corp s first bid for Sky ... that we all know Sky is controlled by News Corp now anyway. What next? Ofcom will issue their report ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
up, including Marks Spencer, Red Letter Days, Sainsbury s, Fitness First and Sky. ...
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