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Think BR: Launching Newsworks
market, the titles are now operating across a range of different media platforms - online, mobile ... elsewhere, possibly to social media. As ever, things are not quite as black and white. Yes, print ... . And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ...
Absolute Radio nets Currys and PC World football deal
at Walker Media. The partnership will focus on Currys and PC World's role in helping customers find ... . Activity will include several online and social media competitions, with consumers encouraged to share ...
MediaCom partners with InMobi to develop mobile campaigns
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe ... event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ... and the Middle East at InMobi, told Media Week: "As rich media on mobile devices become increasingly critical ...
The Sun plans Euros and Olympics assault
the strapline 'Original Social Media'. The campaign will run across a number of print titles. The five ... , online, and across social media networks. Painter said: "The Sun continues to fuel more conversations up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...
Are you suffering from a digital eating disorder?
plate of food placed before him, before frantically uploading them to multiple social-media platforms ... voiced concerns about the potential disparity between 'shares' on social-media platforms and sales ... expertise. Beyond co-creation brands as editors Media commentators have warned that many companies ...
Conde Nast offers advertisers tablet metrics
of the digital and social media behaviour of the younger female Glamour audience. Follow Nick Batten ...
Media Week's 30 Under 30 reveal to be held at Cuckoo Club
The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair ... The project, which aims to highlight the hottest young talent in the commercial media sector ... strategy director at Maxus; Karen Stacey, broadcast sales director for Bauer Media; Clare Rush, joint head of investment at MEC, and Media Week editor Jeremy King, will be heading to The Mail on Sunday ...
NBA gets serious about cracking UK
and former NBA players are on the social-media site, and between league, team and player profiles, more than ... to crystallise that. Using social media is key. We have NBA star players (from the UK) such as Luol Deng, who ...
Arena Media nets global City Index account
City Index, the financial spread betting provider, has appointed Arena Media to handle its global ... expand its customer base in its key markets. It is understood that Total Media has been the incumbent ... , business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow ... for City Index, said: "Arena Media demonstrated a deep understanding of our business and its challenges ...
Mindshare retains Unilever media buying in the US
Mindshare is believed to have retained the US portion of Unilever's £3bn global media ... account in the US, according to AdAge . The global review of media planning and buying was called in December by Luis Di Como, senior vice-president of global media at Unilever. Mindshare currently holds ... with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
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