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Resident Evil 6 to sponsor 'The Walking Dead'
was negotiated by WPP media agency Mindshare, and will also include Resident Evil branding on the catch ... advertising to promote its Resident Evil franchise but last year it began using above-the-line media when ...
Tetley signs deal to sponsor Sunday family films on Channel 5
commissioned by creative agency Dare and the deal was negotiated by Publicis Groupe media agency MediaVest ...
Bauer Media partners Kraft for Philly in 5 campaign
Bauer Media has launched a bespoke multi-platform content campaign for Kraft aimed at reinforcing ... . The creative for each of the campaigns was devised by Drum. Earlier this year Bauer Media supported Cadbury ...
Dan Tyers of Specific Media wins AdConnection challenge
development at Specific Media. ... of eight media owners to present an innovative media idea to the AdConnection team in just five minutes. AdConnection's team of account handlers scored each media owner on the quality of the idea and how it was communicated. Tyers' presentation focussed on Specific Media's new product 'Rome', an online advertising ...
ITV signs up Bloo to sponsor 60-Minute Makeover
The show is presented by designer Catherine Gee, who oversees a surprise home makeover, whereby a team of experts decorate several rooms in 60-minutes while the owner is away. The sponsorship, which was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15-second idents ...
Telegraph Media Group in six-figure deal with Kia
The campaign launched on Saturday with what TMG claims to be a media first on the back cover of a magazine a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away ... at MPG Media Contacts, who brokered the deal, said the partnership offers innovation and an experience ...
Global's Classic FM in £1m deal with Nissan
Dig-S in 2011. Grainne Arnold, advertising and media manager at Nissan, said: "Classic FM ...
Vodafone launches new Eurostar screens
Four different versions of the ad are running across the 32 40-inch screens in the departures area of the terminal, with the tagline, "There is a better way to build your business. It's called Vodafone One Net". The campaign was planned and bought by Omnicom media agency OMD and WPP out-of-home agency Kinetic ...
Total Media wins luxury marina account
Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media ... Total Media, which specialise in launch and growth strategies, will target owners of yachts ... , Grenada and Italy. Sean Purdy, marketing director for Camper Nicholsons Marina, said: "Digital media ... be effectively measured." Thomas Laranjo, managing director at Total Media, said that despite current economic ...
Sun rivals rally as super Sunday nears
of the Sun on Sunday launch, as media agencies predict News International's rivals could spend £7m before ... they will have had to pay full price for the airtime. Media agency sources predict that The Sun's rivals could ... is running a national radio campaign on Global Radio's Capital FM, Bauer Media's Place portfolio of major city stations and UTV Media s TalkSport which is also counting down until Sunday with copy changing ...
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