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VCCP Search lands Sage search account
LONDON - Sage (UK) has handed its paid and natural search accounts to VCCP Search without a pitch. ... activities. VCCP did not disclose the size of the Sage search account. Kirsten Pistor, partner and client services director at VCCP Search, said it would focus on driving direct response to Sage, as well ...
Natural search gets smarter
Developments in universal search and online PR are adding another string to search engine ... Search isn t just for web pages any more. In the past year, Google, Ask, Microsoft and Yahoo have ... for the band s latest single, a search engine results page will now provide images of the band, a link to its ... . This technique, known as universal or blended search, is a clear sign of how natural search is becoming more ...
IAB launches search toolkit
The Internet Advertising Bureau is launching what it claims is the UK's first search "toolkit ... The toolkit - part of a series of guides produced by the IAB Search Council - will feature case studies and advice to demonstrate how to run a successful search model and how to use paid search. It also offers advice and flags up helpful hints such as how to optimise paid-for content in natural search ...
Sugar launches search division
on search and media briefs. ... Navigate Digital is being formed to reinforce Sugar's full-service credentials, leaving Sugar to focus on creative work. Former Universal Interactive pair John Kimbell, who was group account director, and Matt D'Alton, former head of search and operations, will head up the new division as joint managing ...
Jellyfish handles Fairpoint search
m paid search marketing brief, without a pitch. ... The account was previously handled by Webtrends. Jellyfish, a dedicated paid search agency, will use its unique pay-per- click methods to drive traffic to Fairpoint's no-obligation services. In addition, Jellyfish will create bespoke landing pages to help consumers find the right services ...
Google upgrades mobile search
Google has joined forces with a mobile specialist, Research In Motion, to bring two of its search ... Both services are available through BlackBerry's internet service, but are difficult to navigate or manage because of the screen size and compatibility for home computers. The search giant's navigation programme, Google Local, launched last Tuesday and its instant messaging service, Google Talk ...
Desperately seeking search engines
LOVE HATE Why I love search engines Amanda Jones works for an online specialist agency, so you would expect her to like search engines. But she goes further than that – she absolutely loves ... went online and put the lyric into Google’s search bar – up popped the name of the song in the search ...
Vital Stats - Job-seeking online
, as the periods directly after these dates tend to provide record numbers of searches on recruitment terms ... ) values on key search terms. The finance recruitment sector is a competitive market and highly paid ... and commission on offer to recruiters in this area. Search terms for telesales jobs are also proving popular ... noticeable trends within this sector include searches on jobs by location, which have been particularly ...
Vital Stats - Search engines
growth include internet communities and chat (up 34%), news and media (up 24%) and search engines (up 22%). Search engines overtook adult as the largest category, based on share of UK internet visits, in October last year. In December, the gap was 1% between the two categories, but search continues to grow ...
The Search Works wins Avis Europe search business
LONDON - Avis Europe has appointed The Search Works to handle its search engine optimisation ... The agency won the account following a competitive pitch involving five other agencies. The Search Works will look to increase the car rental businesses profile across search engines in each market ... with Avis EMEA headquarters. Campaigns will be executed by local search managers working ...
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