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Media Bitch's Diary 10 May

By Media Bitch, 10 May 12, 12:07

darling, that's one way to increase sales, but Bitch isn't too sure how many of the boys think of Tatler ...

Mediabrands promotes Harris to key digital role

By Mark Banham, 10 May 12, 11:20

Harris is promoted from his current role as head of digital for UM in EMEA/G14 and "will maintain his current UM duties, whilst taking on responsibility for the development of key digital partnerships at IPG Mediabrands level," according to UM. He will be tasked with developing the IPG Mediabrands MAP ...

PPA Conference: Stylist editor reveals how free title competes in challenging market

By John Reynolds, 09 May 12, 04:45

sales. Follow John Reynolds on Twitter @johnreynolds10 ...

My Media Week: Henry Daglish

By Mike Fletcher, 09 May 12, 03:44

a 334% uplift in sales of their news round-up in the first week, and 307% in the second. We ...

PPA Conference: Create exclusive content for social media, says Elle chief

By John Reynolds, 09 May 12, 01:53

place three months before the June issue went on sale. Candy said the results have been impressive ...

PPA Conference: Future chief champions digital transition

By Nick Batten, 09 May 12, 12:00

available already. According to Wood, Future has had well over half a million issue sales since launch ... , the breakdown of sales shows that 40% of people who buy content sign up for subscriptions, 90% are new customers and 80% of sales are outside the UK - showing that Future's reach has been greatly expanded by digital ...

Chevrolet Volt sponsors AskMen Innovation Awards

By Nick Batten, 08 May 12, 03:40

AskMen is promoting the Volt in a six-week campaign in a partnership brokered by Carat, utilising ad placements and site takeovers across AskMen and the bespoke Innovation Awards microsite . Mark Terry, managing director for Chevrolet UK, said: "The partnership with AskMen Innovation Award ...

Clear Channel Outdoor losses widen as UK billboard revenue declines

By Maisie McCabe, 04 May 12, 03:28

was promoted to global chief executive, from chief executive of Clear Channel Outdoor International, in January ...

WWE hands Collective its display and video ad sales account

By Matthew Chapman, 04 May 12, 12:10

Wrestling organisation WWE has appointed Collective to handle UK ad sales for both online display ... Collective already handled ad sales for WWE's video content, but will now also take responsibility for display ad sales, having beaten incumbent Burst Media in a competitive tender. The deal will start on 1 ... handling ad sales for the third-party sites. McEvoy said: "At this moment in time, there is not enough ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

By Sarah Shearman, 04 May 12, 12:05

O2's 'Priority Moments' promoted tweet campaign last year achieved an "unheard of" 'tweet ... Twitter bases the tweet engagement metric on the number of times the promoted product is clicked ... the message is shown. O2 ran a campaign to promote its loyalty scheme Priority Moments, using 40 promoted tweets, and a promoted trend on 16 March this year. It asked Twitter followers to choose your own ...

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