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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago in the US, called Ideas People Media. The Economist is now strengthening its UK sales operation from one ... : "We have a direct sales team. It's a separate sales team from The Economist team, yet we are thinking ...

Nick Ellsom leaves PHD for OMG's Annalect

was promoted to head of digital at PHD in 2010 from head of search, two years after joining from Aegis agency ...

Channel 4 in 'multimillion' pound data and CRM investment

of corporate and commercial research, has been promoted to the role of head of advertising research ...

Mail on Sunday targets NotW readers with major DM push

Sunday, and the Sunday Mirror are expected to embark on similar promotional blitzes in the coming days ...

Reader's Digest UK launches direct marketing venture

for brands to promote their products. The new enterprise is headed by David Titmuss, chief executive ... . The direct mail pack, delivered to 1.5 million people, promotes 240 DVDs and includes a letter, catalogues and order forms. It has also already produced a direct mail campaign for ITV Studios to promote its brand ...

Gary Rhodes launches customer magazine

and new customers. It will promote Gary's empire while providing a keepsake for the client." MMC Media ...

Reader's Digest chief Spratling quits

was sales and marketing director at magazine publisher Future. ...

Sky to get £318m from Hewlett-Packard to settle dispute

to pay Virgin Media to acquire its content business Virgin Media Television, after a protracted sale ...

BA targets rich customers with holidays magazine

. The launch of the magazine will be supported by an email marketing campaign and promotion of special offers ...

Meet Robin Auld, Domino's Pizza

Robin Auld is sales and marketing director at Domino's Pizza ... What brands are you responsible for? Domino's Pizza. What are your main priorities over the next 12 months? To increase sales, continue to increase awareness of the brand and further accelerate the strong expansion platform we have established over recent years. Agencies used? Arena BLM ...

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