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Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'
that we just 'cut out the middle bit' is that people simply nod sagely and turn the page. It's the middle ...
How social media is removing the barriers between corporate and consumer brands
Burberry Group ARM Holdings Carnival Marks Spencer BP 3 BP Sage Group Next ... ,666 +15,753 4 Sage Group BP Next +62 +101,740 +14,597 5 ...
Direct Line Group seeks shop for DM task
The RBS Insurance-owned brand is using the intermediary Sage Canary to handle the review and an RFI has been issued to a number of agencies. The appointed agency will be responsible for handling the brand's direct marketing, which will include promotional activity and new brand partnerships ...
Martin Sorrell gets in touch with his softer side with Valley Girl Show
In a step-change from his usual outings as the sage of Soho, WPP's chief executive, Sir Martin
Groupon appoints Emma Coleman as UK PR manager
has previously worked on clients such as Facebook, Symantec, Gallup and Sage. She joins on 10 April ...
Foster's shows how branded content builds an audience
's all a sharp contrast to the initiative taken by the business software company Sage, which, in 2008 ... -funded programme deal that ITV1 had ever commissioned. Did Sage get value for money from the two-series deal ... the content creation specialist Gravity Road, is in no doubt. "Before The Krypton Factor, Sage had ...
Marketing Guru on... keeping ahead of the youngsters
the 'trusted adviser'; an indomitable rock and source of sage advice about your company and industry. Maurice ...
Branding Agency of the Year: Interbrand
this year, and among the clients it added were Asics, the RFU, British Airways, Sage, PepsiCo and the BBC ...
Coca-Cola brings back Designated Driver activity
Officers, Road Sage, the RAC and the National Union of Student Bars. Partnerships were brokered by 23red ...
Are you a murder detective or a monkey hunter?
, it "doesn't stand a chance". I have to share this sage advice: no-one wins a 1,500-metre race at 1 ...
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