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ITV strikes its biggest ad-funded programming deal

outfit Sage to back the return of hit '80s game show The Krypton Factor. ... will run alongside the first part of Sage's new nationwide campaign to identify Britain's Business IQ ... . The Business IQ campaign launched by Sage this week aims to understand the qualities that make people in business more likely to succeed. As part of the initiative, Sage has signed the sponsorship agreement ...

Melancholic Brits overreact to global economy gloom

are dispelled by warnings of further cuts as profits disappear. When that media sage Rupert Murdoch starts ...

Trust me, I'm a traditionalist - and happy about it

the companies advertising in our paper. The question for sages commenting on today s media scene is: which ...

Equi=Media hires first head of digital

. Both will work on accounts including Equifax, Everest, Esure and Sage. Meanwhile, Kathryn Jefferies ...

Age of dialogue frees planners from bean counting

passe. We have now entered the age of dialogue, according to those sages at MediaCom. Might this age see

Equi=Media wins Imagine Homes account

=Media won the online and offline media for business software firm Sage (UK). ...

Equi=Media wins Sage media account

firm Sage (UK) Limited. ... The agency will target audiences across the construction, education and not-for-profit sectors, with the aim of driving traffic to www.sage.co.uk to increase customer acquisition for Sage s software and support services. The agency has handled search marketing for Sage, providing search engine marketing ...

Beware of over-hyping the extent of media change

of these media sages. Colin Grimshaw is acting editor of Media Week. ...

Letters - 3-10 October 2006

progressive and pre-figures by many decades current debates about branded content. As some old sages ...

How much power could a revitalised ITV wield?

flawed as experienced and sage observers like Starcom's Jim Marshall suggest, what should or indeed could ...

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