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SAS moves into real-time bidding arena
"could be a threat or an opportunity for SSPs [supply side platforms] like Rubicon Project ...
Demand side platform Turn gears up UK operations
, AppNexus, Admeld, Adjug, Rubicon Project and Microsoft. It is plugged into six video ad exchanges ...
Sky to get £318m from Hewlett-Packard to settle dispute
to settle a long-running legal dispute over a customer-relationship management project for the pay ... Under the terms of the original contract, Electronic Data Systems was to deliver a customer-relationship management project for Sky, but the High Court was told in January that the contract ended in March 2002, after a "woeful" performance. Sky sued EDS for "deceit, negligent misrepresentation and breach ...
Reader's Digest UK files for administration
The US parent company, the Reader's Digest Association (RDA), said the move was as a result of the UK pensions regulator turning down a rescue plan to resolve its pension liability. RDA, which filed for Chapter 11 bankruptcy projection in August last year, is about to emerge from its bankruptcy protection ...
WPP agencies to link with Microsoft for online brand-building study
WPP agencies Wunderman, BrandAsset Consulting and ZAAZ will lead the project, in partnership with Microsoft Advertising, in an attempt to better understand how search builds brands differently to traditional media. It comes as major digital players anticipate the next generation of search engine ...
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