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PPA Conference: Content is king says MediaCom's Bozeat
Speaking to Media Week ahead of his presentation at the PPA conference 2012 Bozeat said: "It s about content. It s content the consumers want and that brands want to be associated with." During his talk he said publishers could use brand partnerships to help fund projects and quality content ...
MEC's Tong talks mobile apps and advertising
Chien-Wen Tong, regional director of mobile marketing and digital projects at MEC Global, believes
Judges announced for Media Week's 30 Under 30 competition
director Marcus Rich reveals on video his views on the project.
Telegraph wins IAB's first Future Format award
in total for the award. Other companies to be shortlisted were AOL for Project Devil; Google DoubleClick ...
Facebook, Myspace and Twitter rally against Google's 'search plus your world'
project. Follow Sarah Shearman on Twitter @Shearmans ...
Barb seeks cross-industry contribution to TV measurement
that are not comparable. Thelin said: "We hope through our development projects to create the opportunity ...
Gordon's buys bespoke pre-show theatre slot
An animated graphical sequence of a Gordon's and tonic mixed in four "acts" will be projected onto the stage curtain. Twenty-six UK theatres owned by the Ambassador Theatre Group, yet to be finalised ... digital animated projection of a brand. It will not be shown at family-oriented shows or pantomimes ...
MG OMD wins Grand Prix for Waitrose at Thinkbox Awards
group, won the award for best use of sponsorship or content for fruit drink brand Rubicon s sponsorship ...
Sky expects up to 200,000 Sky 3D subscribers by mid-2011
According to a source, Sky has set a wide projection of between 50,000 and 200,000 subscribers, as uncertainty remains as to how popular 3D viewing in the home will be. The launch of the channel is being supported by a multimedia campaign, which started on 18 September and will be bolstered from today by a TV ...
Financial Times unveils iPad app
development team based in Colorado working on the app for five weeks, with the project beginning before ...
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