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Rubicon Project receives $9m investment
to investments totalling $9m in The Rubicon Project, the ad network optimisation outfit. ... . Rubicon, launched in the US in 2007, aims to help advertisers and publishers profit from unsold ...
Adjug links with Rubicon Project to optimise inventory
LONDON - On-line ad marketplace AdJug has struck a partnership with technology firm, Rubicon ... it to the strengths of a specific ad network, resulting in more relevant impressions. The Rubicon Project's Frank ... access" to quality ad inventory. Rubicon's technology takes inventory from sites and breaks ...
Jay Stevens leaves MySpace for the Rubicon Project
Corporation-owned networking site to join the US advertising technology start-up, the Rubicon Project. ... Stevens, who helped set up MySpace's UK and European headquarters in London in 2005, is understood to be joining the Rubicon Project as its international vice-president and general manager. He is the latest ... to MySpace's head offices in LA last year, becoming senior vice-president of audience. Rubicon, a full ...
Thomas to lead UK development of Rubicon Project
LONDON - The Rubicon Project, the ad technology outfit led by former MySpace UK co-founder Jay ... sponsorships for Interflora, DatingDirect, GAME and Blockbuster. Rubicon, a full-service creative marketing ...
AOL's Whitten takes European role with Rubicon Project
LONDON - The Rubicon Project, the ad optimisation outfit, has appointed AOL Advertising's director
AOL brings in Rubicon Project to cover withdrawal from Europe
LONDON - The Rubicon Project is benefiting from AOL's retrenchment in continental Europe, having ... The agreement with Rubicon Project also applies in Norway, Denmark, Finland, Sweden and the Netherlands all countries where AOL has had a network-only sales policy. As already announced, AOL is closing its offices in those countries as well as in France and Germany, where it is still in consultation ...
Stevens crosses the Rubicon from MySpace
Jay Stevens, vice-president of The Rubicon Project, tells Sara Kimberley why he relishes ... to be in, especially if you are only two years old, and The Rubicon Project shows no signs of slowing up ... exchanges, he used The Rubicon Project's ad optimisation technology and experienced the benefits it could ... , but the opportunity to do well financially did not exist." The Rubicon Project has already received $42m ...
MySpace sales chief rules out real-time ad trading
, News Corporation, recently invested an undisclosed sum in online ad technology company Rubicon Project, which offers real-time bidding. As part of the deal News Corp sold Rubicon Project its Fox Audience ...
Hi-Media picks up Thomas Cook online ad sales
The holiday operator's own ad sales team will continue to sell ads to its partners and to allow trading platform Rubicon Project to represent a portion of its inventory. Hi-Media will be able to represent bespoke advertising deals to advertisers and agencies, with the exception of travel brands ...
SAS moves into real-time bidding arena
"could be a threat or an opportunity for SSPs [supply side platforms] like Rubicon Project ...
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